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The transformation of production is underway.

AI, automation, virtual production, spatial technologies and new forms of production intelligence are changing what can be made, where, by whom and the speed, scale and economics with which ideas move into the world.

Brands have moved beyond asking whether these technologies matter. They are asking much bigger and more practical questions.

  • Where can we create real value?
  • What is worth pursuing and what is simply noise?
  • What can the production model of the future look like?
  • What does it take to move from experimentation to something that genuinely works?
See what is coming. Prove what matters. Build what works. Keep evolving.

Our job is not to champion any one technology. It is to establish what works.

The emerging production technology landscape is crowded, and almost everyone in it has something to protect. Amplify sits on the client side: technology-independent, production-specialist, free to orchestrate & assemble the right technologies, expertise and partners that solve the client's problem.

One journey.

Every engagement begins with a real production problem, a defined use case and a measurable baseline - and ends with a decision to scale, refine or stop.
01

Diagnose - See where the opportunity really is.

Understand the current production ecosystem, identify friction and bottlenecks, and determine where emerging technologies could create meaningful value.
02

Validate - Prove what matters.

Take the strongest opportunities into controlled, real-world Proofs of Value -compared against today's model across cost, speed, capacity, quality, risk and adoption.
03

Implement - Build what works.

Turn validated ideas into production capability: designing workflows, selecting and integrating technology, establishing governance, developing people and orchestrating partners.
04

Partner - Keep evolving.

Transformation doesn't end with implementation. Amplify gives clients an ongoing route to explore what is coming next, evaluate it and continually evolve their production model.
01

Diagnose - See where the opportunity really is.

Understand the current production ecosystem, identify friction and bottlenecks, and determine where emerging technologies could create meaningful value.
02

Validate - Prove what matters.

Take the strongest opportunities into controlled, real-world Proofs of Value -compared against today's model across cost, speed, capacity, quality, risk and adoption.
03

Implement - Build what works.

Turn validated ideas into production capability: designing workflows, selecting and integrating technology, establishing governance, developing people and orchestrating partners.
04

Partner - Keep evolving.

Transformation doesn't end with implementation. Amplify gives clients an ongoing route to explore what is coming next, evaluate it and continually evolve their production model.

The confidence to change.

Invest with confidence. We’re independent and technology-agnostic, so we recommend what’s right for you - not what we have to sell. We test, prove and validate solutions against your real production needs, so you know what works, what delivers value and what’s worth investing in.

At the heart of Amplify.

01

Clarity.

Clients do not have a technology problem. They have a complexity problem. Our value is in reducing uncertainty and helping clients make better production decisions faster — with evidence.
02

Proof.

We validate the design. No transformation programme built on a hypothesis. We baseline the current way of working, test a new model, measure cost, speed, capacity, quality, risk and effectiveness, then decide whether to scale, refine or stop.
03

Growth.

The end point is not a successful pilot. It is a better production system — workflow, technology, partners, data, governance, sourcing, roles and measurement redesigned around what these technologies now make possible.
01

Clarity.

Clients do not have a technology problem. They have a complexity problem. Our value is in reducing uncertainty and helping clients make better production decisions faster — with evidence.
02

Proof.

We validate the design. No transformation programme built on a hypothesis. We baseline the current way of working, test a new model, measure cost, speed, capacity, quality, risk and effectiveness, then decide whether to scale, refine or stop.
03

Growth.

The end point is not a successful pilot. It is a better production system — workflow, technology, partners, data, governance, sourcing, roles and measurement redesigned around what these technologies now make possible.

Amplify Leadership.

Francisco Lima - General Manager

black and white image of Chico

 

The strategic, technology and innovation lead of Amplify, turning emerging possibilities into practical, measurable production advantage. As Managing Director, Francisco shapes the venture’s vision, proposition and technology strategy, working with clients and partners to identify what matters, prove what works and build new production systems that can scale.

Francisco brings almost 30 years’ experience across visual effects, production and emerging technology, including 13 years at Hogarth Worldwide, WPP’s Production Arm.

 

Zoe Fitzpatrick - Business Director

Black and white image of Zoe

 

The operational and commercial centre of Amplify, turning its vision and expertise into pipeline, delivery and revenue. Working alongside the Managing Director, Zoe connects proposition, people and opportunity, while owning the Venture Charter and governance that keeps Amplify autonomous yet connected to MurphyCobb.

Zoe brings almost 30 years’ experience in global advertising and communications, spanning creative agencies, client-side brand management and production consultancy.

Start with a real production problem.

Not a demo, not a deck. Bring us the pressure you are under and we will show you where emerging technology creates value - and where it doesn't.
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