This is your fix for everything innovative in advertising production.
On each episode MCA’s founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future.
Everyone claims to be “disruptive” but at MCA, we do things differently. If they’re all “disrupting”, then we’ll disrupt the disruption. We help our clients take advantage of all opportunities, doing things they’d never thought possible. We show them how to think and act more creatively, to embrace change and enjoy challenges. We build trust through recognising our clients’ needs and meeting them. That’s how we get results our clients expect.
“Good enough” is never good enough for us. We believe our clients can always do better – creatively, operationally and financially – and it’s our constant innovation that empowers them. Whether we’re finding high-quality, low-cost shooting locations, developing new technology, establishing more efficient production models or building our executive production offering, we present a unique combination of creative thought and commercial thinking.
We are transparent by design. It’s part of our DNA to provide full spend and activity, regardless of size, location or complexity of the project. We provide full details of all activity and expenditure, whatever the size or complexity of the project. Our Control Room platform can track, identify and optimise every last cent of any budget. We’re never afraid to ask awkward questions because those questions lead to answers, and those answers lead to results.
Every year, MCA work with clients in over 60 markets across the globe: from Argentina to New Zealand, from South Africa to Norway, Egypt to Japan.
We have consultants who work in every conceivable location to meet the needs of local or regional clients, in all manner of production activities.
We have clients in all four corners of the world, from major brands to small local advertisers, across every geography in every conceivable sector.
Murphy Cobb accelerates growth plans with hire of Andrew Harrison to lead commer...
16 February, 2023 No commentAs the landscape of advertising production undergoes seismic change under the fo...
02 November, 2022 No commentFarah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, wr...
10 October, 2022 No comment
“MCA collaborated with us in a major ad production re- engineering project for top five food company - Mondelez. They were an highly effective partner; bringing invaluable specialist insight, across spend areas and borders. Over several months, we collectively delivered a breakthrough solution for the client. We found them to be highly professional, strategically sophisticated, and a pleasure to work with”
“MCA was my partner in consulting for 4 years. They are the smartest, most innovative and genuinely likable people to work with. They found new ways to benchmark, cost-manage and source outstanding talent, globally. For two years we worked collaboratively to implement the ground-breaking Control Room 'Invest' platform. It captures every dollar spent on all our marketing collateral worldwide. With this remarkable transparency, we were able to make smarter decisions on production investments”
