MCA WIN THREE TROPHIES AT THE

2024 UK BUSINESS AWARDS

Murphy Cobb Associates has been recognized with awards in three prestigious categories at the 2024 UK Business Awards ‘The Dons’:

Best Growing Business – Gold

Change & Transformation – Gold

Best Use of Technology – Silver

These incredible accolades are a testament to our commitment to innovation, sustainability, and delivering brilliant creativity and exceptional value to our clients. Most importantly, they reflect the hard work, creativity, and passion that MCA brings every day. Some of the key areas that the judging panel were impressed with include:

Transformative Growth: Continuing to drive growth through new business wins and developing strategic relationships with our clients.

Driving Change: Our shift from a project-based consultancy to a retained strategic partnership has created deeper client relationships, embedding our expertise within their teams to deliver long-term efficiencies and value.

Tech Leadership: Our proprietary Control Room platform has continued to provide transparency and powerful insights for our clients.

Sustainability Innovation: Through the Green Production Process (GPP), we’ve helped clients achieve up to an 80% reduction in CO2 emissions while setting new benchmarks for environmentally responsible advertising production.

Client-Centric Innovation: We’ve embraced emerging technologies like virtual production,  and AI to create more efficient, sustainable, and creative campaigns while reducing costs and environmental impact.

CONTROL ROOM

NEW RELEASE

MCA have released the latest version of their industry leading marketing production spend management platform Control Room. This provides control and visibility of all production spend around the world giving brands and agency partners reporting and insights 24/7 on each ‘live’ production along with comprehensive data analytics across all campaigns enabling future decision making and planning.

Find out more here…

MCA AT CANNES LIONS

The Cannes Lions International Festival of Creativity is done and dusted for 2024 and proved to be a highly successful week for MCA…

and we will be back in 2025!

Highlights of 2024 included two high profile panel debates on key topics ‘Sustainability – At What Cost’ and a core theme of the festival ‘The Business of Creativity’.

Sir John Hegarty was part of a panel that represented clients, production facilities and the agencies for the discussion on ‘The Business of Creativity’.

Meet the whole panel and hear what they had to say in Season 3, Episode 7 of MCA’s ‘Prodcast’ series.

This is your fix for everything innovative in advertising production.

On each episode MCA’s founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future.

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DISRUPTION

Everyone claims to be “disruptive” but at MCA, we do things differently. If they’re all “disrupting”, then we’ll disrupt the disruption. We help our clients take advantage of all opportunities, doing things they’d never thought possible. We show them how to think and act more creatively, to embrace change and enjoy challenges. We build trust through recognising our clients’ needs and meeting them. That’s how we get results our clients expect.

INNOVATION

“Good enough” is never good enough for us. We believe our clients can always do better – creatively, operationally and financially – and it’s our constant innovation that empowers them. Whether we’re finding high-quality, low-cost shooting locations, developing new technology, establishing more efficient production models or building our executive production offering, we present a unique combination of creative thought and commercial thinking.

TRANSPARENCY

We are transparent by design. It’s part of our DNA to provide full spend and activity, regardless of size, location or complexity of the project. We provide full details of all activity and expenditure, whatever the size or complexity of the project. Our Control Room platform can track, identify and optimise every last cent of any budget. We’re never afraid to ask awkward questions because those questions lead to answers, and those answers lead to results.

75%

Markets

Every year, MCA work with clients in over 60 markets across the globe: from Argentina to New Zealand, from South Africa to Norway, Egypt to Japan.

200%

Consultants

We have consultants who work in every conceivable location to meet the needs of local or regional clients, in all manner of production activities.

135%

Clients

We have clients in all four corners of the world, from major brands to small local advertisers, across every geography in every conceivable sector.

INSIGHTS

An International Footprint

Advertising Production Consultancy in UK

Client testimonials

  • Blown away! The MCA team has been central to the development and success of the huge global transformation project we are undertaking. It's controlled disruption, a revolution not evolution and we could not have done it without them. I trust them implicitly and see them as part of our team. If you are having any doubts about hiring them, call me!

    Becky Verano
    Global Director Marketing Operations & Capabilities at Reckitt

  • “MCA collaborated with us in a major ad production re- engineering project for top five food company - Mondelez. They were an highly effective partner; bringing invaluable specialist insight, across spend areas and borders. Over several months, we collectively delivered a breakthrough solution for the client. We found them to be highly professional, strategically sophisticated, and a pleasure to work with”

    Rajesh Subramanian
    Director, AT Kearney Supply Management