PRODUCTION
INVESTMENT
OPTIMIZATION

MCA WIN THREE TROPHIES AT THE

2024 UK BUSINESS AWARDS

Murphy Cobb Associates has been recognized with awards in three prestigious categories at the 2024 UK Business Awards ‘The Dons’:

Best Growing Business – Gold

Change & Transformation – Gold

Best Use of Technology – Silver

These incredible accolades are a testament to our commitment to innovation, sustainability, and delivering brilliant creativity and exceptional value to our clients. Most importantly, they reflect the hard work, creativity, and passion that MCA brings every day. Some of the key areas that the judging panel were impressed with include:

Transformative Growth: Continuing to drive growth through new business wins and developing strategic relationships with our clients.

Driving Change: Our shift from a project-based consultancy to a retained strategic partnership has created deeper client relationships, embedding our expertise within their teams to deliver long-term efficiencies and value.

Tech Leadership: Our proprietary Control Room platform has continued to provide transparency and powerful insights for our clients.

Sustainability Innovation: Through the Green Production Process (GPP), we’ve helped clients achieve up to an 80% reduction in CO2 emissions while setting new benchmarks for environmentally responsible advertising production.

Client-Centric Innovation: We’ve embraced emerging technologies like virtual production,  and AI to create more efficient, sustainable, and creative campaigns while reducing costs and environmental impact.

CONTROL ROOM

NEW RELEASE

MCA have released the latest version of their industry leading marketing production spend management platform Control Room. This provides control and visibility of all production spend around the world giving brands and agency partners reporting and insights 24/7 on each ‘live’ production along with comprehensive data analytics across all campaigns enabling future decision making and planning.

MCA AT CANNES LIONS 2025

MCA will be back at The Cannes Lions International Festival of Creativity 16th – 20th  June 2025. Same location, with industry leaders for the panel debates and a place to network and entertain your guests (lunch/drinks). For more details as the festival draws closer, watch this space!

In the meantime, highlights of 2024 included two high profile panel debates on key topics ‘Sustainability – At What Cost’ and a core theme of the festival ‘The Business of Creativity’.

Sir John Hegarty was part of a panel that represented clients, production facilities and the agencies for the discussion on ‘The Business of Creativity’.

Meet the whole panel and hear what they had to say in Season 3, Episode 7 of MCA’s ‘Prodcast’ series.

DISRUPTION

Everyone claims to be “disruptive” but at MCA, we do things differently. If they’re all “disrupting”, then we’ll disrupt the disruption. We help our clients take advantage of all opportunities, doing things they’d never thought possible. We show them how to think and act more creatively, to embrace change and enjoy challenges. We build trust through recognising our clients’ needs and meeting them. That’s how we get results our clients expect.

INNOVATION

“Good enough” is never good enough for us. We believe our clients can always do better – creatively, operationally and financially – and it’s our constant innovation that empowers them. Whether we’re finding high-quality, low-cost shooting locations, developing new technology, establishing more efficient production models or building our executive production offering, we present a unique combination of creative thought and commercial thinking.

TRANSPARENCY

We are transparent by design. It’s part of our DNA to provide full spend and activity, regardless of size, location or complexity of the project. We provide full details of all activity and expenditure, whatever the size or complexity of the project. Our Control Room platform can track, identify and optimise every last cent of any budget. We’re never afraid to ask awkward questions because those questions lead to answers, and those answers lead to results.

INSIGHTS