Andrew Harrison joins MCA
Murphy Cobb accelerates growth plans with hire of Andrew Harrison to lead commer...
16 February, 2023 No commentPRODUCTION NET ZERO
At MCA we are committed to providing all our clients with carbon net-zero production solutions by 2025, setting a new industry standard. To reinforce our dedication, we have partnered with Ad Net Zero, a cross-industry coalition focused on reducing the carbon impact of advertising.
Together, we will drive positive climate action across the industry for a sustainable future.
Join us on this incredible journey to shape the future of advertising, where creativity, technology, and sustainability unite.
This is your fix for everything innovative in advertising production.
On each episode MCA’s founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future.
DISRUPTION
Everyone claims to be “disruptive” but at MCA, we do things differently. If they’re all “disrupting”, then we’ll disrupt the disruption. We help our clients take advantage of all opportunities, doing things they’d never thought possible. We show them how to think and act more creatively, to embrace change and enjoy challenges. We build trust through recognising our clients’ needs and meeting them. That’s how we get results our clients expect.
INNOVATION
“Good enough” is never good enough for us. We believe our clients can always do better – creatively, operationally and financially – and it’s our constant innovation that empowers them. Whether we’re finding high-quality, low-cost shooting locations, developing new technology, establishing more efficient production models or building our executive production offering, we present a unique combination of creative thought and commercial thinking.
TRANSPARENCY
We are transparent by design. It’s part of our DNA to provide full spend and activity, regardless of size, location or complexity of the project. We provide full details of all activity and expenditure, whatever the size or complexity of the project. Our Control Room platform can track, identify and optimise every last cent of any budget. We’re never afraid to ask awkward questions because those questions lead to answers, and those answers lead to results.
75%
Markets
Every year, MCA work with clients in over 60 markets across the globe: from Argentina to New Zealand, from South Africa to Norway, Egypt to Japan.
200%
Consultants
We have consultants who work in every conceivable location to meet the needs of local or regional clients, in all manner of production activities.
135%
Clients
We have clients in all four corners of the world, from major brands to small local advertisers, across every geography in every conceivable sector.
INSIGHTS
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What Does Data-Driven Production Look Like?
As the landscape of advertising production undergoes seismic change under the fo...
02 November, 2022 No comment -
Leading with Inspiration: Why Focusing on Narrative and Learning Opportunities Is Key to Success
Farah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, wr...
10 October, 2022 No comment
An International Footprint
Client testimonials
Blown away! The MCA team has been central to the development and success of the huge global transformation project we are undertaking. It's controlled disruption, a revolution not evolution and we could not have done it without them. I trust them implicitly and see them as part of our team. If you are having any doubts about hiring them, call me!
“MCA collaborated with us in a major ad production re- engineering project for top five food company - Mondelez. They were an highly effective partner; bringing invaluable specialist insight, across spend areas and borders. Over several months, we collectively delivered a breakthrough solution for the client. We found them to be highly professional, strategically sophisticated, and a pleasure to work with”
“MCA was my partner in consulting for 4 years. They are the smartest, most innovative and genuinely likable people to work with. They found new ways to benchmark, cost-manage and source outstanding talent, globally. For two years we worked collaboratively to implement the ground-breaking Control Room 'Invest' platform. It captures every dollar spent on all our marketing collateral worldwide. With this remarkable transparency, we were able to make smarter decisions on production investments”