Let's Talk
MurphyCobb Control room
Your powerhouse for managing production spend.

murphy-text-img-v2
murphy-text-img-v2-2

With countless partners, suppliers, and moving parts, managing your brand’s production spend can be a complex task.

It’s why at MurphyCobb we’ve created Control RoomAI – a smart production cost management system that organises your brand’s spending while bringing control and clarity to your projects.

From planning and bidding through to reconciliation, Control RoomAI orchestrates the entire process, helping you make better decisions, account for every dollar, and maximise the value of your budget.

More control. Less chaos.

No more disconnected spreadsheets, silos, or surprises – just one clear, cohesive view of your production spend.
01

Keep track of your estimates with ease

02

Get alignment on vendor bids

03

Clear and audited bid approvals

04

Teams work from a single source of data

05

Maintain total visibility over your spend and budget

01

Keep track of your estimates with ease

02

Get alignment on vendor bids

03

Clear and audited bid approvals

04

Teams work from a single source of data

05

Maintain total visibility over your spend and budget

Control Room

control-room-opening
murphy-our-team-career

The industry benchmark in production cost management.

Control RoomAI puts all your processes in one place. Track deliverables, manage approvals, structure bids, connect spend, and get the insights you need to make smarter decisions – and save money.

  • Standardised campaign and budget setup and monitoring
  • Transparent, multi-bid supplier with like-for-like comparisons
  • Automatic ingestion of bid data
  • Bid approval process customised to your workflow
  • Reports, benchmarks, and insights powered by AI
  • Custom integration with your other platforms and data sources
  • Sustainability data capture with MurphyCobb AdGreen Connect
murphy-service-tech

Built by production experts, for real production workflows.

At MurphyCobb, we live and breathe production, and know that it’s rarely straightforward. Control RoomAI is built to adapt to your ways of working, so you can manage complexity, align teams, and maximise the value of every investment.

  • Customized for real production workflows
  • Deliverable-level investment accuracy
  • A continuous operational chain
  • Insights grounded in real activity
  • The only advertising industry platform that is backed by MurphyCobb’s award-winning consultancy
  • Benchmarking against industry-wide data

Driving value and efficiency for every production player.

For Procurement

Transparent competition • Standardized bids • Clear governance

For Marketing

Faster cycles • Predictable outcomes • Live visibility

For Finance

Connected records • Reliable forecasting • Scalable control

For Agencies

Clear expectations • Fewer revisions • No double work with AI data injection

Together, We Make 
It Unforgettable

Have a project in mind? Our team is ready to help turn bold ideas into measurable results.
Request a Demo
Read More