Sustainability

At MCA we are committed to providing all our clients with carbon net-zero production solutions by 2025, setting a new industry standard. To reinforce our dedication, we have partnered with Ad Net Zero, a cross-industry coalition focused on reducing the carbon impact of advertising.

Together, we will drive positive climate action across the industry for a sustainable future.

Join us on this incredible journey to shape the future of advertising, where creativity, technology, and sustainability unite.

MurphyCobb and our client Reckitt win the Award for the Best Practice in Sustainable Ad Production at the Campaign Ad Net Zero Awards 2023.

Special Congratulations to the amazing team at MurphyCobb and our client Reckitt for leveraging a Virtual Production process and winning the Award for the Best Practice in Sustainable Ad production. Steffen Gentis, Patrick Murphy, Elderd Bolhuis were, and continue to be, the team leaders for Reckitt at MCA.

#productionnetzero There are many amazing tools and resources available like We Are AdGreen. Steffen and the team used the AdGreen calculator and made visible the total emissions for the projects plus all the carbon avoidance achieved!