About Us

Founder/ CEO

Pat Murphy

Pat started out in post production at Molinare in 1984. He then joined the TV department at Saatchi & Saatchi London. Pat gained experience as a TV producer for JWT, and Leo Burnett in London and Frankfurt. He joined BDDH as director of broadcast production, making the leap to client side where he was responsible for P&G’s Global (BeautyCare) Advertising Production. He rejoined Leo Burnett as director of TV in London before leaving to head up Adstream in 2003. In 2005 he set up MCA with inaugural clients Pepsico, Cadbury and Scottish and Newcastle, all brands of which are still with us.

Chief Client Officer

Ian Maynard

Ian has over 30 years’ experience in advertising agency client service. He has worked at JWT on Unilever and PepsiCo, Publicis and Euro RSCG, where he led the Peugeot account, ran 18 global brands for Cadbury and was a key member of the Havas agency management team. He helped set up Hyundai’s European in-house operation, Innocean, and worked client side as a member of Rolls-Royce Motor Cars Global Brand Team on the launch of the Phantom.

Group Managing Director

Andrew Harrison

Prior to joining MCA, Andrew ran his own marketing consultancy practice across Asia whose clients included leading multinational clients (like Colgate, Dairy Farm and Hongkong Shanghai Hotels) as well as agency groups like WPP and Omnicom.  Before then he was a CEO for 10 years in U.K. as both client (Müller) and media owner (RadioCentre) after marketing director roles at P&G, Coca-Cola and Nestlé.

Managing Director of Product and Client Support

Howard Pearce

Howard joins us from Hogarth Worldwide, where for 8 years he was overseeing the full Professional Services remit from customer relationship building, through implementation and management of their global DAM and workflow SaaS platforms. His experience in the deployment of new generation integrated cross-media SaaS technology platforms spans 15+ years working with agencies and global brands. Howard has also worked in high profile roles for Adstream, RTL, the BBC, Virgin Radio, the Guardian Media Group, ITV, Viacom and BSkyB.

Global Client Lead

Cath Cimei

Cath joined MCA in 2019 to help in business development as we expanded our services into new and innovative service offerings. With the win of a major global client, she moved of to become global client lead. Her main experience within advertising has been in decoupling projects for global clients, onboarding new stakeholders, restructuring of clients’ advertising ecosystems and contributing to numerous pitches that have resulted in successful partnerships with global clients. Before joining MCA, she worked with such clients as Microsoft, Philips, Nestlé, L’Oréal, Hasbro, Johnson & Johnson and Cisco.

Chief Strategy Officer

Stefan Kerridge

Joining MCA in 2018 to run our huge Reckitt Benckiser business, Stefan has three decades working in marketing roles in mainly food and drink FMCG. He headed up marketing teams of respected brands such as PepsiCo, United Biscuits, Pizza Hut and Premier Foods delivering ongoing growth and success. He has had success in building customer loyalty, sales and profitability, and developing long-term platforms for growth.

Global Production Director, Reckitt

Steffen Gentis

Regional Business Leader Europe

Elderd Bolhuis

Elderd joined MCA in 2022, bringing extensive experience in Creative Agencies focussed on, Account Leadership and Agency Production Operations. He spent the first 10 years of his career handling high-level accounts, ultimately leading the Coca-Cola remit for MWG in CSE. He then joined Craft (MWG) heading up global campaign adaptation for The Coca-Cola Company, as well as decoupled media production for Philip Morris. In the last two years before joining MCA, Elderd has explored the world of eCommerce, delivering data-driven content for Beiersdorf.

Business Lead, Turkey

Tolga Kaya

Tolga joined MCA in 2016, to lead our growth in this sleeping giant of a market. Tolga is a senior executive with 18 years of marketing, sales and retailing experience in well-known domestic and international companies in highly competitive markets; food, media, retail and home appliances.

Business Leader North America

Cynthia Fleming

I have worked with some of the world’s most admired companies, operating across a wide range of industries and businesses. I have managed global clients and the operations of several media agencies and leading the London’s Nestle global business for Publicis and believe meeting new people to be one of life’s greatest enjoyments.

Client Services Director, US

Linda Tinoly

Joining MCA in 2018, Linda’s career spans over 20 years in every aspect of production and agency operations. She’s successfully led organizations through transformation by ensuring the right structure; people and process are in place. She is a recognized leader in business affairs with expertise including SAG-AFTRA navigation, non-union buyouts, celebrity negotiations, music licensing, intellectual property rights, production tax incentives and creating a thoughtful strategic direction for each project. She puts all of those skills to use for MCA’s clients to innovate production solutions.

Head of LATAM

JC Velasquez

JC has more than 25 years TV production experience in the US and internationally and has overseen more than 400 TV Commercials, Music Videos, TV Promos, Live Events and Digital Content for numerous brands and clients. JC possesses great, multi-lingual communication skills and is well versed in bidding and talent contracts and negotiations. In 2008, he founded Cost Consultant Firm Superavit attending top local and regional clients with great success. This May, he joined MCA to lead and expand our business in the Latin American region.

Business Leader MEA, India, Pakistan, Malaysia, Singapore, Indonesia & Philippines

Farah Michele Salleh

Farah joined MCA in 2019 as MEA Business Lead while based in Dubai, bringing 20 years of advertising experience across agency production and client management. She began her producing career in Bozell Worldwide, working her way up to AV Head and later, General Manager – new business development & communication strategy, for a wide spectrum of brands, including Carlsberg, Celcom, Discovery, Maggi and Volvo. Relocating back to Malaysia in 2020, Farah expanded her portfolio to include India, Pakistan and SEA.

Business Leader Greater China, Japan, Korea, Thailand, Vietnam.

Manaf Zaraket

Manaf has worked with MCA since 2017 as our digital lead in China and was promoted to our China regional business leader in 2018. He has worked in various digital agencies where his main experience was digital integration, activation and engagement campaigns, digital brand experience and digital operations for entry into the Chinese market through digital and e-Commerce strategies. In early 2020, Manaf took on the additional role of Japan, Korea and SEA Regional Business Leader.

Business Leader and Consultant, ANZ

Les Luxford

Les joined MCA in 2016 bringing over 40 years’ experience in the TV commercial production industry. Les has worked as an editor, a director and an executive producer and has produced and directed many iconic Australian campaigns and major projects for Australasia, UK and US. A pioneer in the digital post effects arena, he remains fully involved with both evolving technologies and the way they are changing the business and delivery of advertising.

Account Director

Sam Angell

Sam joined MCA at the start of 2021 when we increased our Account Management team with some new business wins. He has worked in senior account roles at marketing agencies and most recently in marketing partnerships for Live Nation for the best part of ten years. His experience ranges from launching brands, developing live events and experiences, as well as delivering partnership rights for clients such as JTI, Coca-Cola, Samsung, American Express and O2.

Global Account Director

Dan Summerell

Dan joined MCA in March 2022 to expand our Client Services team. Dan has over 20 years experience leading to senior business leadership positions, including the last 15 years at Tag Worldwide.  He has had success leading numerous client accounts across all business sectors globally at well-recognised businesses.  Notable clients include Telefónica, L’Oréal, Unilever, Converse, Uniqlo, Groupe SEB, Volvo, Jaguar Land Rover, Clarks, Prudential, LEGO and Cancer Research UK, engaging at all levels to build successful and strategic relationships focused on ensuring business goals and objectives are met.

Sports and Gaming Consultant

Jon Crownshaw

Having originally started out as a client of MCA whilst at BT Sport, Jon has been with MCA since 2019. His career began at Reebok managing club and player relations before 7 year stints at Sky and BT respectively where he led the sports marketing across the business. He now works directly with players, clubs, governing bodies and brands on sports strategy. Jon’s network of contacts combined with his experience of delivering the best in class creative, talent and execution in sport can really add value to any sports led projects.

Creative Events & Experiential Consultant

Richard Foulkes

Richard has 30 Years in the Exhibition, Live Events, and Experiential Industry where he led globally based teams on brand communication programs for Ford, Shell, Ericsson and many other Blue Chip Clients. His career was largely spent at the world’s largest independent creative agency, The Imagination Group, as a Board Director responsible for special events, and live communication activity. He has a wide skill set including roles of Production Director, Client Services Director, Head of Events, Operations Director. Other Director level, appointments have included Mayridge, Crown Communications, Live Union and MCI.

Operations Assistant

Simona Nechkovska

Simona joined MCA in January 2021 to support the operations of client services team. Having worked in various roles In Marketing since leaving her studies in Business Management and Economics. Simona is passionate about operations and technology – where she is currently involved with online software testing and digital marketing.

Head Technology Developer

Nikola Stojanovikj

Nikola is one of our new members to the tech team, joining us in April 2021. He studied computer science and engineering at University and joined our partner, Devsy, as a full stack developer in 2019. Nikola is a solution-oriented, passionate software developer who focuses on writing clean, elegant, and efficient code. He has developed and worked on a multitude of applications over the years with performance and scalability always in mind.

Developer

Jane (Yaneh) Janevski

Jane joined the MCA team in May 2021, bringing his knowledge in software engineering. Throughout his career he has worked on various projects used in different fields. Some of his work includes development of insurance apps, social apps, news apps, online driver profiling and e-training and education apps used internationally. He is a clean code enthusiast and eager to learn and stay up to date with the latest technologies.

Technology Product Marketing Manager

Glykeria Antonaki

Glykeria has over six years of experience in advertising, marketing and tech. She joined us in 2018 from Applight Ltd, where she launched the first social network based on gamification. Glykeria is a keen seeker of knowledge in all things digital and is currently working on her Masters at UCL in Digital Anthropology.

Customer Success Manager

Rosica Kulakova

Rosica joined the MCA team in September 2022 as a result-oriented customer success manager with a wealth of experience in providing customized solutions to companies in the IT industry. On graduating from the University American College Skopje, Rosica joined the advertising industry at Pulse Media, later moved to a sales position at Pabau Clinic Software and finally Devsy, where she became part of the MCA team.

QA Engineer

Monika Vaseva

Monika is one of the newest members in the team. She graduated and obtained a master’s degree in Electrical Engineering and Information Technologies. Coming with an experience in bank and financial sector, she is hard-working individual with automation testing experience and willingness for accepting challenges. With her critical thinking, analytical mindset, and excellent organizational skills she possesses, she will give a contribution to our projects as Software Quality Assurance Engineer.

Developer

Hristijan Trpchevski

Hristijan graduated Seavus Academy for programming in 2018 and works as a front-end developer who makes the designs come to life in technology platforms. Hristijan has worked on technology for stocks, crypto currency, and architecture.
Hristijan keeps up to date with the latest technology and always thinks about how these learnings can add value to projects.

Regional Production Director, MEA, APAC

Wasseem Hamdan

Wasseem joins the Reckitt team at MCA this month. He is a hugely passionate content maker with 20 years of working in broadcast and advertising. Over his career, he has developed a diverse range of skills from show format writing, directing, producing and post-production; to running a successful full-service agency, consistently bringing new business and partnerships to our portfolio. For the last 12 years, Wasseem has been running his own business, supporting brand partners in the transition to the digital era.

Regional Production Director, Europe

Conor McGuinness

Conor, recently returned to MCA, has now assumed his new role in the Reckitt team. He is an accomplished senior creative producer with over 20 years’ experience implementing creative production strategy through cost-effective techniques. His career began in 1996 in a boutique Boston agency, then to Arnold Worldwide. In 2002 took on the role of Head of Production at Havas Dublin from 2002 to 2012. Since then, he has worked for with many clients, picking up wins at Cannes, Kinsale Sharks, ICAD, Mobius, Epica, Irish Radio Awards and New England Hatch awards to name a few.

CEO VA Consulting (MCA Partnership)

Alessandro Arbitrio

Alessandro joins our family in our partnership with VA Consulting in Italy, to help expand our Italian business as well as global clients.  Alessandro has more than 30 years’ experience in agency management, TV commercials, music rights, events, POS, social media and digital transformation.  In 2004, he joined VA Consulting, after 20 years at IBM as an expert in Internet Digital Marketing.

Production Consultant, Czech Republic

Jesse Baldwin

Jesse joined MCA in November 2020. He has a history in creative production that has run the range from digital and interactive media to feature film and first-tier ATL campaigns. With experience first as an editor and VFX artist, then as an agency creative, Jesse acquired a deep ‘under the hood’ understanding of production and emerging technologies that would inform his consulting work. In addition to production work Jesse has helped establish in-house production and post for corporate clients, as well as two independent post production companies and one creative agency which he still manages.

Production Consultant, Denmark

Ulrika Eythorsson

Ulrika joined us in 2017, to work on our growing Carlsberg International business in Copenhagen, and has many years of experience working with the Danish brewer. She started out in film education, before moving to Ulrik Jensen Film Production. From there she was hired as MD and executive producer at Easy Film, before moving on to Moland Fim and then Locomotion Film, in senior executive producer roles.

Production Consultant, Egypt

Najla Rizk

Najla joined MCA as our production consultant in October 2018 and brings with her nearly 30 years’ experience from different areas of media production. Her career in advertising production in Egypt began in 1988, leading to become head of production for JWT Cairo in 2008. Since then, she has had a wide-ranging career in production and is well known to the production sector in Egypt.

Senior Production Consultant, France

Christian Metrailler

Christian joined MCA in 2017. After his BA in TV/Film/Journalism and first experience as junior producer at McCann HQ in NY, he moved back to Europe and worked successively as post-production manager, executive producer, agency producer, and head of production, both in Paris and Barcelona. Thanks to his 30 years of technical, as well as agency, experience, he has developed a keen expertise of the whole chain of production, from client culture to the production realities of extreme outdoor shoots and post-production intricacies.

Production Consultant, Germany, Austria, Switzerland

Silke Schmidt-Albert

Our German consultant since 2017, Silke has nearly 25 years’ experience in advertising, marketing, post-production and production, both in Germany and globally. She holds a Diploma in Business Administration, specializing in marketing and commerce. Silke has worked in both big and smaller agencies in the production department as well as post-production supervision and freelance production for several companies in Germany and Spain.

Production Consultant, Greece, Cyprus

Daphne Panopoulou

With us since 2018, Daphne is a TV producer who has worked in media production for over 15 years, on all aspects of moving image from TV to digital, online and OOH. She has worked as a production manager and associate producer with Greek agencies and directors, as well as international brands such as VW, Nescafé, Coca-Cola, Eurobank, Siemens and local brand, Goodys.

General Manager, VA Consulting (MCA Partnership)

Stefano Arbitrio

Stefano joins our family in our partnership with VA Consulting in Italy.  He has  over 13 years’ experience in the marketing production business, both in the advertising sector and working as a business manager for VA Consulting. Stefano works as a marketing production consultant in agency management, optimizing digital transformation and social media production working with clients such as L’Oréal, Ferrero, Carnival Cruise Line, Mercedes, Danone, Geox, Yamaha, Red Bull, Generali and Coca-Cola.

Business Manager, VA Consulting (MCA Partnership)

Fabio Arbitrio

Fabio joins our family in our partnership with VA Consulting in Italy with over 10 years’ experience in the marketing production business both in the advertising sector and working as a business manager for VA Consulting. Fabio’s work includes agency management , optimizing events production and POS. He works with clients such as L’Oréal, Ferrero, Red Bull, Generali and Coca-Cola.

Production Consultant

Alessandra Pasquini

Alessandra joins our family in our partnership with VA Consulting in Italy. She has over 17 years of experience in the marketing production business, both in the advertising sector and working as a Global TV production consultant. Alessandra works as a consultant optimising TV productions and digital shoots working with clients such as L’Oréal, Luxottica, Red Bull, Ferrero, Coca-Cola, Carnival Cruise Line, Mercedes and Generali.

Account Manager

Antonella Cabelmater

Antonella joins our family in our partnership with VA Consulting in Italy. She has over 11 years of experience in the marketing business, both in the advertising sector and working as an account and project manager. Antonella works as a consultant managing projects with clients such as Carnival Cruise Line, Zuegg and Henkel

Production Consultant, Italy

Ornella Occhi

Ornella joined MCA in 2014, with over 25 years’ experience in the production business both in the advertising sector and working as a production manager for Film Master Milano and Alto Verbano. Showing an interest in the cost controlling side of the business, Ornella started working with production consultancies almost a decade ago; working with clients such as Birdseye, Carlsberg and Mondelez.

Production Consultant, Lebanon

Joumana Tohmei

Joumana joined MCA in 2018. She is a partner in BIRD, creative consultant and co-owner of a branding agency that also does social media engagement. Joumana worked at Serena Digital (2014) understanding all the details of production from brief to the delivery of an excellent product. She has worked with both JWT Beirut and Leo Burnett, which have given her insight into agency workings.

Production Consultant Poland

Irena Skorzewska

Irena gained a Bachelor degree in marketing studies back in 1993 and went on to become a Production Assistant and later a Producer at DMB&B. She worked with P&G Foods as well as Masterfoods. She then broadened her production experience becoming Head of TV Production at BBDO where she acted as a producer for clients such as PepsiCo and Wrigley’s. Throughout the years she went on to work for Easy Hell Productions and Stillking Films and currently works as a Production Manager or Line Producer, recently for clients Casta Diva, P&G and Grinder Films.

Production Consultant, Portugal

Renato Correia

Renato joined MCA in 2019. He started working as a production assistant on both commercials and feature films in 1989. Moving on in his career, he became a TV producer, working across multiple local creative agencies and big brands. In 2006, he became a post producer at Tangerine Azul in Lisbon and later progressed into a role as head of production at Sound Design Studio.

Production Consultant, Romania, Serbia, Hungary

Raluca Mateescu

Joining MCA earlier in 2020, Raluca started her career 15 years ago as a copywriter and rapidly moved on to TV production. Starting in films, she moved to advertising where she became a production manager working across an impressive range of up to ten productions per year on more than 40 brands. She has also been involved in international casting across the Eastern Europe region and expanded this experience into the rest of Europe.

Production Consultant, Russia, Baltics

Gerda Ilyina

Gerda has been our MCA consultant in Russia since 2015,and brings over 25 years’ experience in production companies, agency production and for 18 years, as a brand communications producer at Proctor and Gamble. She started out at Mosfilms as a project manager, dialogue coach and interpreter. Following that she joined JWT International as a TV producer making over 70 films for clients such as Ford, Jacob-Suchard, Unilever and DeBeers.

Production Consultant, South Africa

Heather Hewer

Heather joined MCA in 2017 and brings with her over 27 years’ experience in TV, radio and digital production in South Africa. With her first class production expertise and budget management, she has worked across an impressive range of agencies and production houses with such clients as Unilever, South African Breweries, Kimberly Clarke, KFC, Nissan and Standard Chartered Bank.

Production Consultant, South Africa

Loli Bishop

Loli joined MCA in 2017 with 25 years’ experience in TV, radio, OOH and digital production in both production houses and advertising agencies in South Africa. She started her career as TV producer at The Gatehouse in Johannesburg before moving to African Motion Pictures (AMP) to set up their TV Commercials division. Loli continued to work on a wide range of productions for clients such as Telekom, Chevrolet, South African Tourism, Bliss Brands, Tusker Lager, Mercedes Benz and Nestlé.

Production Consultant, Spain

Pablo Pérez-Payá

Pablo has recently joined the MCA family with more than 30 years of experience in TV commercial production, both in the production departments of advertising agencies and in film production companies. He is the founding partner and shareholder of several audio-visual production companies and manages all operational aspects of a production including workflow, timelines, resources and budgets.

Production Consultant, Nordics, Baltics

Leila Falkenberg

With MCA since 2011, Leila first entered advertising in 1997, working alongside Fredrik Bond. They both moved to Modfilm&Co, Sweden’s top production company working on International campaigns for Diesel, Wella and Mexx for Agency Paradiset DDB, one of the most awarded agencies of all time. In 2001 Leila founded Sweden’s first freelance producer agency, SHESTOCKHOLM. Across the years, Leila has gained extensive international experience as an agency producer that results, also, in an in-depth global knowledge of service production companies.

Production Consultant, Turkey

Güniz Uysal Könüman

Güniz joined MCA in 2019. After extensive experience in well-known agencies, production companies and clients, Güniz founded her own production company, Traffic Film in 2006. As a founder and an executive producer of the company, Güniz has worked with a number of clients and agencies such as Y&R, TBWA, Leo Burnett, Saatchi&Saatchi, Havas and Ogilvy with clients such as Ferrero, Unilever and Al Bilad Bank.

Digital/AI Consultant

Daniel Oxer

Daniel joined MCA in January 2022 as we increased our needs for digital-focussed clients. He has over 25 years’ experience in TV/Film and Digital/AI Sector working in agencies such as Beyond, Shen 360 and laterally running his own company, Switchbox TV. Offering an array of skills in digital strategy, digital media production, business/financial acumen, performance analysis, campaign management, problem solving in dynamic environments and driving growth. Daniel also has ten years part time course director/lecturing at universities on various Film and digital courses.

Production Consultant, UK

Anita Mahal

Anita joined MCA in March 2022 from her own production company, Upstart Films which she launched in 2000. During her career, she has worked on a number of large projects across sports, FMCG, automotive, energy, consumer electronics, IT, fashion. Anita has helped to set up global productions for some of the world’s most iconic brands including Citroen, Vodafone, Samsung, P & G, Unilever, Nestle, BBC sport and many more. Before starting Upstart she had an illustrious career with the following agencies: Young & Rubicam; Euro RSCG (now part of the Havas group);BBH, Lowe; TBWA.

Senior Production Consultant, UK

Julie Anderson

Julie had 17 years’ experience as an agency TV producer working in both Scotland and London before joining MCA in 2011. She spent 10 years working within Publicis Groupe at both Publicis and Leo Burnett London. Having previously worked on Coca-Cola, Renault, Kelloggs, Samsung and Cadbury, at MCA she handles, amongst others, our major Reckitt Benckiser and Birdseye assignments.

Senior Production Consultant - UK

Jonathan Smith

Jonathan has been with MCA since 2016 as a consultant, executive producer and business leader. He has 35 years experience in the advertising industry, principally as an agency producer at many London agencies. He has also worked in procurement at Danone overseeing de-coupling initiatives and production. He has produced a wide range of content, including many award winning campaigns for local and global brands.

Production Consultant, UK

Claire Hall

Claire started working with MCA in 2018. In her career in post production she has worked as an Assistant Producer at Post House Absolute on TV and digital content, followed by a role as Senior Producer at Smoke and Mirrors where she was responsible for the Reckitt Benckiser account. This experience enabled her to land the role of Global Head and Senior Advertising Producer at Unilever where she worked across 43 brands advising on production and rollout globally. At MCA, she has already delivered outstanding results for Nestlé, Mondelez and Colgate Palmolive across the globe.

Senior Production Consultant UK

Richard Holling

Joining us in 2007, Richard’s early career was in film and video post-production, finally as a 3D producer at Rushes. He moved to commercials production and worked for the next 20+ years as a producer for commercials and music video. He has worked on huge car shoots with helicopters, to macro photography and motion control. Richard has worked with agencies worldwide on clients such as Mercedes, Coca Cola, Vodafone, and De Beers. At MCA, he handles, among others, BT, Pepsico and IKEA.

International Music Consultant

Debbie Pearce

With us since 2015, Debbie started her music career in the ‘80s at Arista Records in the A&R department, working with The Beat, The Thompson Twins, Haircut 100, Aretha Franklin and others. She moved to Chappell International Music Publishing where she worked with the Bee Gees, Eric Clapton, Pink Floyd, Neil Diamond, U2 and others. Often called on to try to solve clients’ licensing panics and problems, Debbie’s personal contact can be the difference between a happy outcome and a licensing disaster.

Production Consultant, UK & Europe

Andy Dwyer

A fixture with us since 2012, Andy started his career working on Rothmans International at Grandfield Rork Collins and later at Grey and Slaymaker Cowley White. He spent 3 years at Production Response before being asked to set up Domino Creative Services for Boots The Chemist, organizing photography, retouching, colour correcting and print supply and purchasing. Andy has worked with us on many well-known brands, including Vodafone, Boots, IKEA, Dixons, Hilton, Co-op and B&Q.

Production Consultant

Georgina Ballantine

Supporting our digital practice since 2014, Georgina has built a well-rounded set of integrated communication skills across a large range of contracting roles over the years. She has over time transitioned from project management, into print production and more recently into digital. She has worked for a number of different companies including Tequila (TBWA), Claydon Heeley, GAP, TMP Worldwide, Saatchi Healthcare, Inferno, DLKW to name a few.

Production Consultant, GCC

Sam Eid

Sam joined MCA in 2018 with 20 years combined experience in advertising and film production in MENA. He has worked at Y&R, Wunderman, GTB (Fords Global Agency) and Ogilvy and Mather working on such brands as Unilever Dove, PowerHorse Energy Drinks, Castrol, Arab Bank, Commercial Bank of Qatar and Saudi Almarai. Sam has extensive experience in TV production on global and local brands, post-production, offline and online branded content, stills and tabletop photography, radio and events.

Production Consultant, Ukraine and Belarus

Ksenia Nebesnaya

With us since 2016, Ksenia has spent 17 years in the advertising business. She started her career as a copywriter, and spent 7 years developing campaigns at both Leo Burnett and JWT, learning production craft at the same time. She then moved to a production company, helping service international productions and doing director searches. Working there, she produced over 200 TV spots, in every product category, for the US, Russia, Poland, France, Italy, Netherlands and Spain.

Regional Lead, North America

Rick Johnson

Rick joined MCA in March 2022 to support the Mars global team. He brings 30 years’ experience in advertising and production which began at McDonald’s in creative and cost control, to heading up commercial production procurement for Mars North America. He brings a wide variety of marketing experience from negotiating partnerships with NASCAR Racing and Marvel Entertainment to event management for the PGA Golf tour. He joins MCA after a role in live broadcast operations for Spectrum Networks, managing in-game advertising from companies such as BMW, Taco Bell and T-Mobile for the Los Angeles Lakers and LA Dodgers.

Regional Production Director, Americas

Dee Tagert

Dee joins the Reckitt team at MCA this month in the US & LATAM. She comes to us with a strong pedigree in the advertising industry, drawing from a broad range of experience in advertising, production and post production. Dee has worked with such companies as Levinson, Israelson & Bell, RSA, R/GA, JWT and jumP as a partner inclusive of opening a VFX arm and expansion to the West Coast. Dee started her career in finance roles in the industry and rose up in the ranks to EP & MD. Launching her own business; consulting on various production, editorial, music, VFX companies and agencies including overhauling the production department for one.

Senior Production Consultant, US

Terry Rust

With MCA since 2015, Terry brings 30 years’ experience across all sides of the advertising production field: test production, production company executive producer, post production executive producer, agency producer and agency business manager global operations. Drawing on these skills, she’s played key roles in ground-breaking initiatives, helping global clients uncover inefficiencies, pioneer new technologies, develop new business models and create partnerships that are beneficial for both agencies and brands.

Senior Production Consultant, US

Dan Deitchman

Our first ever consultant in the US, back in 2009, Dan has nearly 30 years in film production worldwide in all formats including television commercials, music videos, industrials, and corporate films. He has worked with Pepsi, Coke, Unilever, Citibank, Verizon, Sentry Insurance, Chase Bank, GEICO and Merrill Lynch. He is an active member of the Directors Guild of America (1st Assistant Director, Unit Production Manager). He has served as executive producer and partner running production companies in the United States and abroad.

Senior Production Consultant, US

Tim Speidel

With more than 25 years’ experience in advertising, Tim started his career just before graduating from NYU in 1983, to work for the ad agency Griffin Bacal. In the 2000s he moved to DDB NY and then Arnold NYC, running production departments and becoming a pioneer in long form content. He specialized in bringing Academy Award winning directors like Cynthia Wade together with sponsors like GSK and Hershey. Tim became Cynthia’s executive producer, developing content for clients such as Dove, Sanofi and Bristol Myers Squibb.

Digital and Social Media Marketing Consultant

Carolyn Martin

Joining the MCA team in 2019, Carolyn is a strategic visionary and tactical professional with extensive agency experience leading teams and collaborating with cross-functional disciplines to deliver industry-leading digital solutions for clients. First working as a director of marketing in a consultancy, she moved into the agency world at FCB and iCrossing, honing her skills in social media. Carolyn has worked as a director of digital and social media since September 2010.

Integrated Content Specialist, Canada

Will Cranor

Will joined MCA in 2017, with over 30 years’ experience in the advertising production industry. After starting off at Dalton Fenske as a production manager and a stint as an executive producer at LTB, he became President of Spy Films. He then founded Ad Beast before running Brown Entertainment as MD, and then starting his own digital content company Cartilage. Will has executive produced over 1200 TV commercials, helped shape the careers of dozens of directors and co-founded 3 commercial production companies.

Content Strategy Manager, Americas

Carolyn Humbertson-Frank

Carolyn has joined MCA in March 2022 to work on the Mars global account. She 20+ years’ experience with FCB Chicago in positions including Media, Finance and Production. She also worked several years as Business Analyst with the Interpublic Group. After leaving the agency world, she spent several years at Extreme Reach-Talent Partners supporting the Talent system users across the US. Carolyn has worked with John Deere, Miller Coors, SC Johnson, Boeing, Kraft, Dow Chemical, MFS Financial, BMO Harris, Taco Bell, Chicago Public Library and Quakers Oats.

Production Consultant, Americas

Ignacio Londono

Ignacio returned to MCA in March 2022 to support the Americas. He has thirty years of experience in brand building and award winning marketing communications development
and production (TV, Print, Digital, In-store and Branded Entertainment). Ignacio worked at Procter and Gamble LATAM for 20 years, managing advertising and corporate projects. He went on to set up his own production company, Filmy Latam, producing TV commercials and social media content for companies like Sanofi, Kimberly Clark, Wella Koleston, amongst others. Latterly, he worked with Nestlé Procurement as Content Media Production strategic buyer, for North and Latin America and with Genomma Lab, as Director of the In House Creative Production Agency.

Business Leader, South Cone (Argentina, Brasil, Chile, Paraguay and Uruguay)

Martin Jakubowicz

Martin has had an extensive career in film and ad production in Argentina, and across LATAM. He moved between advertising production, TV programme production and feature film production until he moved to Unilever to become LATAM regional advertising producer, producing and monitoring over 350 spots. He is fully versed in delivering savings, realizing value, maximizing process efficiencies and staying on top of complex multi market productions.

Business Leader, Mexico and Central America

Monica Lombardo

Monica joined MCA in September 2013 with more than 20 years experience in production of high-end projects for the advertising industry. She joined Ogilvy and Mather as a producer and she moved to the position of head of broadcast and print department where she stayed for four years. She was head of production at Bozell, Draft FCB and Young and Rubicam Mexico, working with American Express, Seagram’s, Ponds, Chrysler, Mattel, Danone and Movistar.

Production Consultant, LATAM

Jaime Córdoba

Jaime is one of our consultants who has joined us as part of new venture with Superavit in LATAM. Jaime’s brings with him experience as a Senior Executive Producer of more than 40 years, working for Agencies, Clients and Production Houses in Colombia. Jaime has worked in all areas of media produced across Colombia, Argentina, Uruguay and Ecuador for clients such as Protección Financial Services, Kellogg’s, Shell, Procter & Gamble, Renault and Nestlé.

Production Consultant Mexico

Adolfo Gutiérrez

Adolfo Gutiérrez joined MCA in May 2022. He is an audio visual director, producer & consultant, born in Mexico City. Studied Communications and got his bachelor degree at Iberoamericana (IBERO) University. He started his audio visual production company in 2003 and produced tv commercials, social media content and corporate videos. He also worked for TV and for Human Rights organization.

Production Consultant Mexico

Arturo Nunez

Arturo joined MCA in May 2022. He has worked on different projects making television, commercials,music videos and films, for the two main TV stations in Mexico and different production companies. He has directed 3 short award winning films. In 2006 he directed 13 chapters of the New Professions series for channel 11 of the National Polytechnic Institute. He also produced 150 episodes of the Portada TV for channel 55 and he has done film criticism writing for Chilango, Expansion and Life & Style magazines and many others. He currently produces different videos and his feature film Rachas Rotas will be finished in 2022.

Production Consultant, Australia

Julie Duff

Julie joined the MCA team in Australia in May 2022. With a diverse career in multiplatform content production and strategy Julie clearly sees the impact that strategic, leading edge production and creative operations can have on increasing engagement, and most critically, commercial outcomes for clients. Having worked on all sides of the production and media equation, Julie applies her extensive experience in all facets of media to deliver clients success through highly strategic design, development and establishment of innovative, best practice content environments that keep a firm focus on achieving outcomes and connecting with audiences.

Account Director, China

Celia Yan

With 12 years’ experience covering advertising, marketing and production, Celia joined us at MCA in 2016 to support our China team. Celia’s account management experience is extensive in China and APAC, working at agencies such as W+K, TBWA and Ogilvy on brands including Apple, Coke, Nike, Nokia, and Fiat. She has also worked client-side at GoPro as APAC project manager, leading creative teams in Greater China, Japan and Korea.

Production Consultant, China

Crystal Zhang

Crystal has been with MCA since 2017. She has over ten years experience in project and production management for both video and print production. Crystal worked in large-scale events and PR before moving to become business manager for The Brand Partner managing various video and print campaign shoots, working with photographers, talent agencies, artists and production houses. She went on to spend six years as head of creative services in the global marketing team for ASH (HK) LTD.

Production Consultant, China

Lesley Tse

Lesley has been with MCA since 2019. She is a highly self-motivated producer / production manager with extensive experience in video production both in Hong Kong and Greater China. Lesley spent six years working for Production Planner Ltd in Hong Kong as a production manager. She moved to Muse Creative to become a graphic designer and account manager before moving to Shanghai. There, she joined TBWA/Media Arts Lab as a broadcast producer and finally moved to freelance roles within WPP in TV and print production.

Production Consultant, China

Alice Zhang

Alice joined MCA in 2022. She graduated from Communication University of China in Beijing with a degree on Broadcasting Engineering and went to study Design Strategy at the prestigious Parsons School of Design in New York City. Alice began her career in feature films as a Production Coordinator and Production Supervisor between China and North America. After working with many world famous directors and actors including Michael Bay, Jackie Chan, Keanu Reeves etc. she began her journey on making short branded content in Shanghai.

Event Production Consultant

William Wang

Joining MCA in 2019, William was the senior production manager of the Imagination Shanghai office for five years and he has worked across a range of projects including large exhibitions like auto shows, medium to large size events. William brings his comprehensive knowledge in the technical, production and logistics areas of live events. William has been a production manager for 150 events for over 30 top local and overseas groups.

Production Consultant, India

Anuradha Gupta Day

Anu joined us in New Delhi in 2018 to support our growing India business, particularly on clients based in the capital. She brings over 25 years of experience as producer – executive, supervising, segment and line – for television programs, digital content, documentary films, e-modules, corporate communication and advertising. She has produced multiple, TV shows for National Geographic Channel – India, Zee TV, DD National and Regional Networks, Pogo, and Cartoon Network.

Production Consultant, India

Shaista Baig

Shaista joined MCA in 2019, expanding our India team to support our partnership with MCA’s biggest beverage clients in the APAC region. Shaista has extensive experience producing content for agencies and brands within her own companies. She has a broad range of experience of clients’ business needs, the creative process and the demands of physical production. Over the years she has had the opportunity to shoot in regions like Sri Lanka, Malaysia, North Africa, Middle East and India.

Production Consultant, India

Shabbir Motiwala

Shabbir has had extensive experience in the advertising production industry in India, and has been with MCA since 2012. He started his career almost 20 years ago, and he has worked for well-known Indian directors on more than 300 commercials. His experience has taken him to Ambience D’Arcy (Publicis) as an agency producer and to Trinity Films production house as producer/director/partner where he directed for top agencies including Lowe, Leo Burnett, Mudra, Interface, JWT, BBH and Alok Nanda.

Production Consultant, Indonesia

Fera Engel

Fera has been with MCA since 2015. She began her production career 15 years ago in broadcast, producing local soap operas and global franchise talent shows such as Indonesian Idol. Fera has valuable in-depth local industry knowledge from senior positions such as head of production and marketing with some of the biggest production houses in Jakarta. Her extensive experience with producing TVCs, viral videos, print and radio makes her a valuable part of our APAC team.

Production Consultant, Korea

Kimi Kim

Kimi joined us in 2017. After working in production service companies in Asia, Kimi established Rainbow Bridge Film, a full production house and director agency in Bangkok. She managed production shoots in Korea and extended it to include work for advertising agencies directly. She then went on to launch agency PT Tajuk Utama Pariwara in Jakarta, Indonesia and Singapore for servicing clients from Asia. She now works with MCA for all our production needs in Korea.

Production Consultant,Japan

Tomo Sueda

Tomo joined MCA in March 2018 to support the growing needs of our clients in Japan. Tomo has over 20 years experience in producing moving and still content for TV/print/web and social media. He has worked as an executive producer, agency producer and production consultant for clients such as Google, Facebook, Unilever, Mixi, (Japan’s largest gaming producer) and IBM.

Production Consultant, Pakistan

Ali Hayat Rizvi

At various points in time (and sometimes concurrently) Ali has been an actor on stage and television, a singer and songwriter, a voice artist, a producer of features and a director of ad films. He’s the proud father of two exceptional children. Ali has won an Effie, several Pakistan Advertising Society Awards and has been nominated as “Upcoming Lyricist of the Year” in 2013. Somewhere in there is a gaggle of in house Pepsi awards. Ali has been an ad man for over two decades and lives in mortal fear of an unauthorised biography.

Production Consultant, Philippines

Maricel Olona

Maricel joined MCA in 2017 to service a major packaged goods client in Manila, in-house. With a Bachelor’s Degree in Communication Arts from Santo Tomas University, Maricel jumped straight into the production industry right after graduation. She has had more than 25 years’ experience in the industry, with her final permanent role as head of production at 888 Story Films.

Director of Special Projects, APAC

Blake Delandro

With us since 2018, Blake has worked on a multitude of roles since starting as a copywriter: experience designer and agency MD, digital pioneer and corporate adventure guide, hard core sales director and innovation advocate; everyday problem solver as well as strategic partner responsible for a portfolio of game changing work for many of the world’s leading brands. Currently working on a number of special projects for MCA.

Regional Production Consultant

Mia Farizza

Mia joined MCA in 2016. Her 24 years experience in Asia Pacific covers a multitude of local, regional and international projects. Her last tenure was AV Head at Saatchi & Saatchi Indonesia. She has worked with BP, Danone, Toyota, Canon, P&G, Novartis, Mondelez, Reckitt Benckiser, Heineken, PepsiCo, FrieslandCampina and L’Oreal to name a few. Mia’s journey through various roles in production, post-production and ad agencies has equipped her with a multifaceted perspective on production processes. She also moonlights as an abstract artist, whose work can be found in private collections worldwide.

Production Consultant in Indonesia and Malaysia

Fatah Tahir

Fatah joined MCA in 2022 to support the growing list of clients in Indonesia and Malaysia. He has over 20 years’ experience in advertising production in TV, digital marketing and social media. Fatah is skilled in production management working with a global pool of including a pool of film directors, post-production and audio production companies. He has worked as an Executive Producer with clients such as GoTo (previously known as Gojek Indonesia), JD.id, Djarum, Unilever, P&G and Reckitt Benckiser Malaysia.

Production Consultant, Thailand

Thananuj Ebrahim

A legend in Thai TV production, Thananuj joined MCA in 2012, bringing over 30 years of experience in advertising agencies. She worked as a TV production lead in Thailand and also as a regional TV producer in China and Singapore. She has extensive experience in Consumer and Beauty products. Her last role was an executive producer in one of top five production companies in Thailand.

Production Consultant, Thailand

Vanna-Pond Noigasame(Goong)

Goong joined us in 2015, to add to our growing Thailand business.

She is a freelance TV producer with 15 years of experience in various media and scales of production including print, website, TV shows, music VDO, digital contents, web films, TV commercials and feature films.

Currently, a freelance commercial filmmaker for global and local brands. Working with well-known production companies in Bangkok, Ho Chi Minh City, Phnom Penh, and Kuala Lumpur.

Her experience ranges from pre-production to post-production, relates to budget management, artistic value, production techniques, and post-production.

She first started in marketing promotions, with Thailand’s largest music company. Then got into website and graphic designing, then landed a role as producer for TV shows. For the past 9 years Goong has taken part in high end film production as producer, assistant director and post-production supervisor.

Production Consultant, Thailand

Emmily Permkitpaisarn

Emmy has over 15 years of print/photography experience with both advertising agencies as well as production houses, and joined the MCA team in Thailand in late 2015. During her career, she has had experience with producing photography, print and digital images, retouching, and 2D and 3D images. She has also worked with top advertising agencies such as Saatchi & Saatchi, Y&R, and Leo Burnett Thailand producing for brands such as Mead Johnson, Head & Shoulders, and Olay.