Control Room is MurphyCobb’s platform that gives marketing and procurement teams full visibility of production. It simplifies spend management, asset tracking, and performance measurement, turning complexity into clarity.
We’re a strategic partner to global and local brands – shaping the systems, processes, and partnerships that enable more efficient and impactful content creation.
Producing multi-market, multi-channel content is complex work. We partner with you to drive production spend efficiency, while adding strategic value and strengthen collaboration at every step. From improving creative quality to streamlining processes, we ensure your content delivers better results.
Technology, AI, and social media are rapidly reshaping content ecosystems. We help you stay ahead by designing strategically smarter ways of working – optimising workflows, embedding best practices, and harnessing emerging technology and innovation to turn content creation into your strategic advantage.
In marketing, your data is your source of truth. Our Control Room suite equips you with all the tools to make sense of complex production numbers. That way, you can make better informed decisions about spend, asset management, and workflow.
With a team working across markets, categories, and time zones, we bring a global view to every production challenge. Our global network gives us visibility into how leading brands produce, adapt, and scale content worldwide – turning that perspective into actionable insight so you can stay ahead of the game.
Our Control Room platform gives marketing and procurement teams complete visibility across production – streamlining how you manage spend, track assets, and measure performance. With real-time data and insights at your fingertips, you can plan smarter, spend better, and maximize your results on every campaign.
