About Us

Founder/ CEO

Pat Murphy

Pat started out in post production at Molinare in 1984. He then joined the TV department at Saatchi & Saatchi London. Pat gained experience as a TV producer for JWT, and Leo Burnett in London and Frankfurt. He joined BDDH as director of broadcast production, making the leap to client side where he was responsible for P&G’s Global (BeautyCare) Advertising Production. He rejoined Leo Burnett as director of TV in London before leaving to head up Adstream in 2003. In 2005 he set up MCA with inaugural clients Pepsico, Cadbury and Scottish and Newcastle, all brands of which are still with us.

Director of Consulting

Elderd Bolhuis

Elderd joined MCA in 2022, bringing extensive experience in Creative Agencies focussed on Account Leadership and Agency Production Operations. He spent the first 10 years of his career handling high-level accounts, ultimately leading the Coca-Cola remit for MWG in CSE. He then joined Craft (MWG) heading up global campaign adaptation for The Coca-Cola Company, as well as decoupled media production for Philip Morris. In the last two years before joining MCA, Elderd has explored the world of eCommerce, delivering data-driven content for Beiersdorf.

Chief of Staff

Caroline Sister

Caroline joined MCA in May of 2022 as the PA to Pat Murphy/Operations Manager and has moved on to become MCA’s Chief of Staff in 2023. Prior to that, worked as a “Layman Judge” in Rio de Janeiro, also having worked as a lawyer in Brazil and Portugal.

Managing Director, MCA Technologies

Howard Pearce

Howard joins us from Hogarth Worldwide, where for 8 years he was overseeing the full Professional Services remit from customer relationship building, through implementation and management of their global DAM and workflow SaaS platforms. His experience in the deployment of new generation integrated cross-media SaaS technology platforms spans 15+ years working with agencies and global brands. Howard has also worked in high profile roles for Adstream, RTL, the BBC, Virgin Radio, the Guardian Media Group, ITV, Viacom and BSkyB.

Finance Director

Yas Siddiqi

Yas is a seasoned finance professional with over 15 years of experience in the media sector, particularly within creative agencies. He has a profound passion for business partnering and providing tactical insights to key stakeholders and senior management, which has driven transformation, growth, effectiveness, and efficiency across several organizations.

In March 2024, Yas joined Murphy Cobb Associates. In this role, he is responsible for overseeing the finance and commercial functions, building strong relationships with the C-suite, senior leadership team, and department heads, transforming how the organization considers financial impacts in decision-making.

Previously, Yas served as Finance Director at independent agency Cult from October 2019 to February 2024. During his tenure, he significantly enhanced the company’s financial strategy, leading to transforming a loss-making organisation into a significantly profitable one. Helping the owners to achieve fundraising and eventually a partial sale.

Prior assignments include key senior financial roles within the advertising industry with, Creative Drive, Splash Worldwide, Dentsu Aegis Network, TMW Unlimited & Iris

Chief Strategy Officer

Stefan Kerridge

Joining MCA in 2018 to run our huge Reckitt Benckiser business, Stefan has three decades working in marketing roles in mainly food and drink FMCG. He headed up marketing teams of respected brands such as PepsiCo, United Biscuits, Pizza Hut and Premier Foods delivering ongoing growth and success. He has had success in building customer loyalty, sales and profitability, and developing long-term platforms for growth.

Managing Director, EMEA & APAC

Ian Maynard

Ian has over 30 years’ experience in advertising agency client service. He has worked at JWT on Unilever and PepsiCo, Publicis and Euro RSCG, where he led the Peugeot account, ran 18 global brands for Cadbury and was a key member of the Havas agency management team. He helped set up Hyundai’s European in-house operation, Innocean, and worked client side as a member of Rolls-Royce Motor Cars Global Brand Team on the launch of the Phantom.

Managing Director, Americas

Ignacio Londono

Ignacio returned to MCA in March 2022 to support the Americas. He has thirty years of experience in brand building and award winning marketing communications development
and production (TV, Print, Digital, In-store and Branded Entertainment). Ignacio worked at Procter and Gamble LATAM for 20 years, managing advertising and corporate projects. He went on to set up his own production company, Filmy Latam, producing TV commercials and social media content for companies like Sanofi, Kimberly Clark, Wella Koleston, amongst others. Latterly, he worked with Nestlé Procurement as Content Media Production strategic buyer, for North and Latin America and with Genomma Lab, as Director of the In House Creative Production Agency.

Global Client Lead

Cath Cimei

Cath joined MCA in 2019 to help in business development as we expanded our services into new and innovative service offerings. With the win of a major global client, she moved on to become global client lead. Her main experience within advertising has been in decoupling projects for global clients, onboarding new stakeholders, restructuring of clients’ advertising ecosystems and contributing to numerous pitches that have resulted in successful partnerships with global clients. Before joining MCA, she worked with such clients as Microsoft, Philips, Nestlé, L’Oréal, Hasbro, Johnson & Johnson and Cisco.

Global Production Director, Reckitt

Steffen Gentis

Business Leader MEA, India, Pakistan, Malaysia, Singapore, Indonesia & Philippines

Farah Michele Salleh

Farah joined MCA in 2019 as MEA Business Lead while based in Dubai, bringing 20 years of advertising experience across agency production and client management. She began her producing career in Bozell Worldwide, working her way up to AV Head and later, General Manager – new business development & communication strategy, for a wide spectrum of brands, including Carlsberg, Celcom, Discovery, Maggi and Volvo. Relocating back to Malaysia in 2020, Farah expanded her portfolio to include India, Pakistan and SEA.

Senior Global Account Director

Fanni Kiskartalyi

15+ years global experience excelling across a range of operational to senior level
marketing roles, across diverse industries, including automotive, pharmaceuticals, beauty and
FMCG and education.
With full scale global marketing knowledge with the ability to develop robust and
sustainable growth driving strategies both online and offline. She is a proven marketing leader, with the ability to operate within an enterprise-level function, covering strategy, brand, web, product, technology and platform development, production, process development, implementation and partnerships.

A digital and technology native, who has worked within teams to transform and scale various marketing functions across EMEA, NA, LATAM and APAC regions enriching ability to navigate and excel in diverse cultural and business landscapes.

Fanni is killed in managing partnerships with creative, media and PR agencies, ensuring alignment with broader business goals and objectives. Enriched experience both on global brand and marketing agency side, going up the ladder to leading role with one of the most successful agencies globally McCANN Erickson, and help building regional and global brands using those skills on brand side. This dual
perspective uniquely delivers a comprehensive understanding of marketing dynamics to seamlessly navigate and bridge the gap between client expectations and agency capabilities for unparalleled results.

With versatility navigating across various target audiences of B2B, B2C, and B2G landscapes, excellent communicator and a result-driven professional known for fostering collaboration, ensuring client satisfaction, and delivering impactful solutions across diverse industries.

She has the ability to direct high-level and cross functional projects, from concept to completion,
strategically aligning objectives to achieve measurable results. A natural creative thinker that challenges the status quo, resulting in fresh ideas, better business processes, new product and service offerings, aligned with a continual value-added approach.

North American Lead Consultant

Chrissy Riskam

Chrissy Riskam has over 25 years of experience in TV, film, digital, social, and commercial production, as well as web and application development. She graduated from Loyola Marymount University in Los Angeles with a major in film production and began her career at Section Eight, working on feature films such as Ocean’s Eleven and O Brother, Where Art Thou?.

She transitioned to TV, working for Discovery Channel, HGTV, and National Geographic. In 2007, Chrissy joined TBWA\Chiat Day’s Media Arts Lab, producing over 100 commercials for Apple, including the iPhone launch and Mac vs. PC campaign. She later worked at The Martin Agency on accounts like Walmart and Exxon Mobil, bridging broadcast and digital media.

Since 2013, Chrissy has consulted for Fortune 50 clients in various industries, focusing on the intersection of technology and creative marketing. She is certified in Google AdWords, Analytics, and SEO, continually advancing her skills in digital marketing and programming.

Business Leader, Turkey

Tolga Kaya

Tolga joined MCA in 2016, to lead our growth in this sleeping giant of a market. Tolga is a senior executive with 18 years of marketing, sales and retailing experience in well-known domestic and international companies in highly competitive markets; food, media, retail and home appliances.

Senior Consultant

Cynthia Fleming

I have worked with some of the world’s most admired companies, operating across a wide range of industries and businesses. I have managed global clients and the operations of several media agencies and leading the London’s Nestle global business for Publicis and believe meeting new people to be one of life’s greatest enjoyments.

Business Leader Greater China, Japan, Korea, Thailand, Vietnam.

Manaf Zaraket

Manaf has worked with MCA since 2017 as our digital lead in China and was promoted to our China regional business leader in 2018. He has worked in various digital agencies where his main experience was digital integration, activation and engagement campaigns, digital brand experience and digital operations for entry into the Chinese market through digital and e-Commerce strategies. In early 2020, Manaf took on the additional role of Japan, Korea and SEA Regional Business Leader.

Business Lead, LATAM

JC Velasquez

JC has more than 25 years TV production experience in the US and internationally and has overseen more than 400 TV Commercials, Music Videos, TV Promos, Live Events and Digital Content for numerous brands and clients. JC possesses great, multilingual communication skills and is well versed in bidding and talent contracts and negotiations. In 2008, he founded Cost Consultant Firm Superavit attending top local and regional clients with great success. This May, he joined MCA to lead and expand our business in the Latin American region.

Senior Production Consultant, USA

Terry Rust

With MCA since 2015, Terry brings 30 years’ experience across all sides of the advertising production field: test production, production company executive producer, post production executive producer, agency producer and agency business manager global operations. Drawing on these skills, she’s played key roles in ground-breaking initiatives, helping global clients uncover inefficiencies, pioneer new technologies, develop new business models and create partnerships that are beneficial for both agencies and brands.

Business Manager, China

Celia Yan

With 12 years’ experience covering advertising, marketing and production, Celia joined us at MCA in 2016 to support our China team. Celia’s account management experience is extensive in China and APAC, working at agencies such as W+K, TBWA and Ogilvy on brands including Apple, Coke, Nike, Nokia, and Fiat. She has also worked client-side at GoPro as APAC project manager, leading creative teams in Greater China, Japan and Korea.

Global Account Director

Sam Angell

Sam joined MCA at the start of 2021 when we increased our Account Management team with some new business wins. He has worked in senior account roles at marketing agencies and most recently in marketing partnerships for Live Nation for the best part of ten years. His experience ranges from launching brands, developing live events and experiences, as well as delivering partnership rights for clients such as JTI, Coca-Cola, Samsung, American Express and O2.

Production Consultant, ANZ

Les Luxford

Les joined MCA in 2016 bringing over 40 years’ experience in the TV commercial production industry. Les has worked as an editor, a director and an executive producer and has produced and directed many iconic Australian campaigns and major projects for Australasia, UK and US. A pioneer in the digital post effects arena, he remains fully involved with both evolving technologies and the way they are changing the business and delivery of advertising.

Regional Production Consultant

Mia Farizza

Mia joined MCA in 2016. Her 24 years experience in Asia Pacific covers a multitude of local, regional and international projects. Her last tenure was AV Head at Saatchi & Saatchi Indonesia. She has worked with BP, Danone, Toyota, Canon, P&G, Novartis, Mondelez, Reckitt Benckiser, Heineken, PepsiCo, FrieslandCampina and L’Oreal to name a few. Mia’s journey through various roles in production, post-production and ad agencies has equipped her with a multifaceted perspective on production processes. She also moonlights as an abstract artist, whose work can be found in private collections worldwide.

Client Services, US

Linda Tinoly

Joining MCA in 2018, Linda’s career spans over 20 years in every aspect of production and agency operations. She’s successfully led organisations through transformation by ensuring the right structure; people and process are in place. She is a recognized leader in business affairs with expertise including SAG-AFTRA navigation, non-union buyouts, celebrity negotiations, music licensing, intellectual property rights, production tax incentives and creating a thoughtful strategic direction for each project. She puts all of those skills to use for MCA’s clients to innovate production solutions.

Purpose and Product Lead

Glykeria Antonaki

Glykeria has over six years of experience in advertising, marketing and tech. She joined us in 2018 from Applight Ltd, where she launched the first social network based on gamification. Glykeria is a keen seeker of knowledge in all things digital and is currently working on her Masters at UCL in Digital Anthropology.

Global Client Assistant

Simona Nechkovska

Simona joined MCA in January 2021 to support the operations team. In 2023 she started working as a Global Client Assistant working closely with the team on reporting as well as supporting the Tech team. Simona worked in various roles in Marketing since she finished studies in Business Management and Economics.

Web Developer

Jane (Yaneh) Janevski

Jane joined the MCA team in May 2021, bringing his knowledge in software engineering. Throughout his career he has worked on various projects used in different fields. Some of his work includes development of insurance apps, social apps, news apps, online driver profiling and e-training and education apps used internationally. He is a clean code enthusiast and eager to learn and stay up to date with the latest technologies.

Customer Success Manager

Rosica Kulakova

Rosica joined the MCA team in September 2022 as a result-oriented customer success manager with a wealth of experience in providing customised solutions to companies in the IT industry. On graduating from the University American College Skopje, Rosica joined the advertising industry at Pulse Media, later moved to a sales position at Pabau Clinic Software and finally Devsy, where she became part of the MCA team.

Regional Production Director, MEA, APAC

Wasseem Hamdan

Wasseem joins the Reckitt team at MCA this month. He is a hugely passionate content maker with 20 years of working in broadcast and advertising. Over his career, he has developed a diverse range of skills from show format writing, directing, producing and post-production; to running a successful full-service agency, consistently bringing new business and partnerships to our portfolio. For the last 12 years, Wasseem has been running his own business, supporting brand partners in the transition to the digital era.

Production Consultant, Czech Republic

Jesse Baldwin

Jesse joined MCA in November 2020. He has a history in creative production that has run the range from digital and interactive media to feature film and first-tier ATL campaigns. With experience first as an editor and VFX artist, then as an agency creative, Jesse acquired a deep ‘under the hood’ understanding of production and emerging technologies that would inform his consulting work. In addition to production work Jesse has helped establish in-house production and post for corporate clients, as well as two independent post production companies and one creative agency which he still manages.

Production Consultant, Egypt

Najla Rizk

Najla joined MCA as our production consultant in October 2018 and brings with her nearly 30 years’ experience from different areas of media production. Her career in advertising production in Egypt began in 1988, leading to becoming head of production for JWT Cairo in 2008. Since then, she has had a wide-ranging career in production and is well known to the production sector in Egypt.

Senior Production Consultant, France

Christian Metrailler

Christian joined MCA in 2017. After his BA in TV/Film/Journalism and first experience as junior producer at McCann HQ in NY, he moved back to Europe and worked successively as post-production manager, executive producer, agency producer, and head of production, both in Paris and Barcelona. Thanks to his 30 years of technical, as well as agency, experience, he has developed a keen expertise of the whole chain of production, from client culture to the production realities of extreme outdoor shoots and post-production intricacies.

Production Consultant, Germany, Austria, Switzerland

Silke Schmidt-Albert

Our German consultant since 2017, Silke has nearly 25 years’ experience in advertising, marketing, post-production and production, both in Germany and globally. She holds a Diploma in Business Administration, specialising in marketing and commerce. Silke has worked in both big and smaller agencies in the production department as well as post-production supervision and freelance production for several companies in Germany and Spain.

Production Consultant, Greece

Sandra Petsaridis

Sandra Petsaridis is an accomplished film professional, renowned for her expertise in the world of commercial production. She studied film directing in Athens, and even before completing, she embarked on her journey as an assistant director in TVC production. With five years of experience as a 1st Assistant Director, she transitioned to the role of Producer in 2000. Since then, Sandra has overseen the production of over 150 major budget commercials for esteemed international clients including Coca-Cola, Sprite, Suzuki, Nestle, Dewar’s, Dimple, Cosmote, Lidl, L’Oreal, and many more. Her career is a testament to her passion for the art of film-making and her ability to deliver outstanding results in the world of advertising.

Production Consultant, Italy

Ornella Occhi

Ornella joined MCA in 2014, with over 25 years’ experience in the production business both in the advertising sector and working as a production manager for Film Master Milano and Alto Verbano. Showing an interest in the cost controlling side of the business, Ornella started working with production consultancies almost a decade ago; working with clients such as Birdseye, Carlsberg and Mondelez.

Production Consultant, Poland

Irena Skorzewska

Irena gained a Bachelor degree in marketing studies back in 1993 and went on to become a Production Assistant and later a Producer at DMB&B. She worked with P&G Foods as well as Masterfoods. She then broadened her production experience becoming Head of TV Production at BBDO where she acted as a producer for clients such as PepsiCo and Wrigley’s. Throughout the years she went on to work for Easy Hell Productions and Stillking Films and currently works as a Production Manager or Line Producer, recently for clients Casta Diva, P&G and Grinder Films.

Production Consultant, Romania, Serbia, Hungary

Raluca Mateescu

Joining MCA earlier in 2020, Raluca started her career 15 years ago as a copywriter and rapidly moved on to TV production. Starting in films, she moved to advertising where she became a production manager working across an impressive range of up to ten productions per year on more than 40 brands. She has also been involved in international casting across the Eastern Europe region and expanded this experience into the rest of Europe.

Production Consultant, Baltics

Gerda Ilyina

Gerda has been our MCA consultant in Russia since 2015,and brings over 25 years’ experience in production companies, agency production and for 18 years, as a brand communications producer at Proctor and Gamble. She started out at Mosfilms as a project manager, dialogue coach and interpreter. Following that she joined JWT International as a TV producer making over 70 films for clients such as Ford, Jacob-Suchard, Unilever and DeBeers.

Production Consultant, South Africa

Heather Hewer

Heather joined MCA in 2017 and brings with her over 27 years’ experience in TV, radio and digital production in South Africa. With her first class production expertise and budget management, she has worked across an impressive range of agencies and production houses with such clients as Unilever, South African Breweries, Kimberly Clarke, KFC, Nissan and Standard Chartered Bank.

Production Consultant, South Africa

Loli Bishop

Loli joined MCA in 2017 with 25 years’ experience in TV, radio, OOH and digital production in both production houses and advertising agencies in South Africa. She started her career as TV producer at The Gatehouse in Johannesburg before moving to African Motion Pictures (AMP) to set up their TV Commercials division. Loli continued to work on a wide range of productions for clients such as Telekom, Chevrolet, South African Tourism, Bliss Brands, Tusker Lager, Mercedes Benz and Nestlé.

Production Consultant, Spain

Pablo Pérez-Payá

Pablo has recently joined the MCA family with more than 30 years of experience in TV commercial production, both in the production departments of advertising agencies and in film production companies. He is the founding partner and shareholder of several audio-visual production companies and manages all operational aspects of a production including workflow, timelines, resources and budgets.

Production Consultant, Nordics, Baltics

Leila Falkenberg

With MCA since 2011, Leila first entered advertising in 1997, working alongside Fredrik Bond. They both moved to Modfilm&Co, Sweden’s top production company working on International campaigns for Diesel, Wella and Mexx for Agency Paradiset DDB, one of the most awarded agencies of all time. In 2001 Leila founded Sweden’s first freelance producer agency, SHESTOCKHOLM. Across the years, Leila has gained extensive international experience as an agency producer that results, also, in an in-depth global knowledge of service production companies.

Production Consultant, Turkey

Güniz Uysal Könüman

Güniz joined MCA in 2019. After extensive experience in well-known agencies, production companies and clients, Güniz founded her own production company, Traffic Film in 2006. As a founder and an executive producer of the company, Güniz has worked with a number of clients and agencies such as Y&R, TBWA, Leo Burnett, Saatchi&Saatchi, Havas and Ogilvy with clients such as Ferrero, Unilever and Al Bilad Bank.

Senior Production Consultant

Anita Mahal

Anita joined MCA in March 2022 from her own production company, Upstart Films which she launched in 2000. During her career, she has worked on a number of large projects across sports, FMCG, automotive, energy, consumer electronics, IT, fashion. Anita has helped to set up global productions for some of the world’s most iconic brands including Citroen, Vodafone, Samsung, P & G, Unilever, Nestle, BBC sport and many more. Before starting Upstart she had an illustrious career with the following agencies: Young & Rubicam; Euro RSCG (now part of the Havas group);BBH, Lowe; TBWA.

Senior Production Consultant, UK

Julie Anderson

Julie had 17 years’ experience as an agency TV producer working in both Scotland and London before joining MCA in 2011. She spent 10 years working within Publicis Groupe at both Publicis and Leo Burnett London. Having previously worked on Coca-Cola, Renault, Kelloggs, Samsung and Cadbury, at MCA she handles, amongst others, our major Reckitt Benckiser and Birdseye assignments.

Production Consultant, UK

Claire Hall

Claire started working with MCA in 2018. In her career in post production she has worked as an Assistant Producer at Post House Absolute on TV and digital content, followed by a role as Senior Producer at Smoke and Mirrors where she was responsible for the Reckitt Benckiser account. This experience enabled her to land the role of Global Head and Senior Advertising Producer at Unilever where she worked across 43 brands advising on production and rollout globally. At MCA, she has already delivered outstanding results for Nestlé, Mondelez and Colgate Palmolive across the globe.

Senior Production Consultant UK

Richard Holling

Joining us in 2007, Richard’s early career was in film and video post-production, finally as a 3D producer at Rushes. He moved to commercials production and worked for the next 20+ years as a producer for commercials and music videos. He has worked on huge car shoots with helicopters, macro photography and motion control. Richard has worked with agencies worldwide on clients such as Mercedes, Coca Cola, Vodafone, and De Beers. At MCA, he handles, among others, BT, Pepsico and IKEA.

Europe Business Leader

Sabina Ricagni

Sabina started her career in Montevideo as an Executive Producer.

In 2009, she joined MCA as the first Production Consultant in LATAM.

After an opportunity to join McCANN Montevideo, Sabina became COO and then CEO where she was deeply involved with international clients.

In 2021 Sabina moved to Italy, re-joining MCA in 2022 as an Integrated Consultant first and next in 2023, as a Business Leader in Europe.

International Music Consultant, UK

Debbie Pearce

With us since 2015, Debbie started her music career in the ‘80s at Arista Records in the A&R department, working with The Beat, The Thompson Twins, Haircut 100, Aretha Franklin and others. She moved to Chappell International Music Publishing where she worked with the Bee Gees, Eric Clapton, Pink Floyd, Neil Diamond, U2 and others. Often called on to try to solve clients’ licensing panics and problems, Debbie’s personal contact can be the difference between a happy outcome and a licensing disaster.

Print Production Consultant

Andy Dwyer

A fixture with us since 2012, Andy started his career working on Rothmans International at Grandfield Rork Collins and later at Grey and Slaymaker Cowley White. He spent 3 years at Production Response before being asked to set up Domino Creative Services for Boots The Chemist, organising photography, retouching, colour correcting and print supply and purchasing. Andy has worked with us on many well-known brands, including Vodafone, Boots, IKEA, Dixons, Hilton, Co-op and B&Q.

Production Consultant, GCC

Sam Eid

Sam joined MCA in 2018 with 20 years combined experience in advertising and film production in MENA. He has worked at Y&R, Wunderman, GTB (Fords Global Agency) and Ogilvy and Mather working on such brands as Unilever Dove, PowerHorse Energy Drinks, Castrol, Arab Bank, Commercial Bank of Qatar and Saudi Almarai. Sam has extensive experience in TV production on global and local brands, post-production, offline and online branded content, stills and tabletop photography, radio and events.

Production Consultant, Ukraine and Belarus

Ksenia Nebesnaya

With us since 2016, Ksenia has spent 17 years in the advertising business. She started her career as a copywriter, and spent 7 years developing campaigns at both Leo Burnett and JWT, learning production craft at the same time. She then moved to a production company, helping service international productions and doing director searches. Working there, she produced over 200 TV spots, in every product category, for the US, Russia, Poland, France, Italy, Netherlands and Spain.

Regional Lead, North America

Rick Johnson

Rick joined MCA in March 2022 to support the Mars global team. He brings 30 years’ experience in advertising and production which began at McDonald’s in creative and cost control, to heading up commercial production procurement for Mars North America. He brings a wide variety of marketing experience from negotiating partnerships with NASCAR Racing and Marvel Entertainment to event management for the PGA Golf tour. He joins MCA after a role in live broadcast operations for Spectrum Networks, managing in-game advertising from companies such as BMW, Taco Bell and T-Mobile for the Los Angeles Lakers and LA Dodgers.

Regional Production Director, Americas

Dee Tagert

Dee joins the Reckitt team at MCA this month in the US & LATAM. She comes to us with a strong pedigree in the advertising industry, drawing from a broad range of experience in advertising, production and post production. Dee has worked with such companies as Levinson, Israelson & Bell, RSA, R/GA, JWT and jumP as a partner inclusive of opening a VFX arm and expansion to the West Coast. Dee started her career in finance roles in the industry and rose up in the ranks to EP & MD. Launching her own business; consulting on various production, editorial, music, VFX companies and agencies including overhauling the production department for one.

Senior Production Consultant, US

Dan Deitchman

Our first ever consultant in the US, back in 2009, Dan has nearly 30 years in film production worldwide in all formats including television commercials, music videos, industrials, and corporate films. He has worked with Pepsi, Coke, Unilever, Citibank, Verizon, Sentry Insurance, Chase Bank, GEICO and Merrill Lynch. He is an active member of the Directors Guild of America (1st Assistant Director, Unit Production Manager). He has served as executive producer and partner running production companies in the United States and abroad.

Senior Production Consultant, USA

Tim Speidel

With more than 25 years’ experience in advertising, Tim started his career just before graduating from NYU in 1983, to work for the ad agency Griffin Bacal. In the 2000s he moved to DDB NY and then Arnold NYC, running production departments and becoming a pioneer in long form content. He specialised in bringing Academy Award winning directors like Cynthia Wade together with sponsors like GSK and Hershey. Tim became Cynthia’s executive producer, developing content for clients such as Dove, Sanofi and Bristol Myers Squibb.

Senior Production Consultant, Canada

William Cranor

Will joined MCA in 2017, with over 30 years’ experience in the advertising production industry. After starting off at Dalton Fenske as a production manager and a stint as an executive producer at LTB, he became President of Spy Films. He then founded Ad Beast before running Brown Entertainment as MD, and then starting his own digital content company Cartilage. Will has executive produced over 1200 TV commercials, helped shape the careers of dozens of directors and co-founded 3 commercial production companies.

Content Strategy Manager, Americas

Carolyn Humbertson-Frank

Carolyn joined MCA in March 2022 to work on the Mars global account. She has 20+ years’ experience with FCB Chicago in positions including Media, Finance and Production. She also worked several years as Business Analyst with the Interpublic Group. After leaving the agency world, she spent several years at Extreme Reach-Talent Partners supporting the Talent system users across the US. Carolyn has worked with John Deere, Miller Coors, SC Johnson, Boeing, Kraft, Dow Chemical, MFS Financial, BMO Harris, Taco Bell, Chicago Public Library and Quakers Oats.

Senior Production Consultant, Mexico & Central America

Monica Lombardo

Monica joined MCA in September 2013 with more than 20 years experience in production of high-end projects for the advertising industry. She joined Ogilvy and Mather as a producer and she moved to the position of head of broadcast and print department where she stayed for four years. She was head of production at Bozell, Draft FCB and Young and Rubicam Mexico, working with American Express, Seagram’s, Ponds, Chrysler, Mattel, Danone and Movistar.

Production Consultant, Colombia

Jaime Córdoba

Jaime is one of our consultants who has joined us as part of a new venture with Superavit in LATAM. Jaime brings with him experience as a Senior Executive Producer of more than 40 years, working for Agencies, Clients and Production Houses in Colombia. Jaime has worked in all areas of media produced across Colombia, Argentina, Uruguay and Ecuador for clients such as Protección Financial Services, Kellogg’s, Shell, Procter & Gamble, Renault and Nestlé.

Production Consultant Mexico

Adolfo Gutiérrez

Adolfo Gutiérrez joined MCA in May 2022. He is an audio visual director, producer & consultant, born in Mexico City. Studied Communications and got his bachelor degree at Iberoamericana (IBERO) University. He started his audio visual production company in 2003 and produced tv commercials, social media content and corporate videos. He also worked for TV and for a Human Rights organisation.

Production Consultant, Greater China

Crystal Zhang

Crystal has been with MCA since 2017. She has over ten years experience in project and production management for both video and print production. Crystal worked in large-scale events and PR before moving to become business manager for The Brand Partner managing various video and print campaign shoots, working with photographers, talent agencies, artists and production houses. She went on to spend six years as head of creative services in the global marketing team for ASH (HK) LTD.

Production Consultant, Greater China

Lesley Tse

Lesley has been with MCA since 2019. She is a highly self-motivated producer / production manager with extensive experience in video production both in Hong Kong and Greater China. Lesley spent six years working for Production Planner Ltd in Hong Kong as a production manager. She moved to Muse Creative to become a graphic designer and account manager before moving to Shanghai. There, she joined TBWA/Media Arts Lab as a broadcast producer and finally moved to freelance roles within WPP in TV and print production.

Production Consultant, China

Alice Zhang

Alice joined MCA in 2022. She graduated from Communication University of China in Beijing with a degree in Broadcasting Engineering and went to study Design Strategy at the prestigious Parsons School of Design in New York City. Alice began her career in feature films as a Production Coordinator and Production Supervisor between China and North America. After working with many world famous directors and actors including Michael Bay, Jackie Chan, Keanu Reeves etc. she began her journey on making short branded content in Shanghai.

Event Production Consultant

William Wang

Joining MCA in 2019, William was the senior production manager of the Imagination Shanghai office for five years and he has worked across a range of projects including large exhibitions like auto shows, medium to large size events. William brings his comprehensive knowledge in the technical, production and logistics areas of live events. William has been a production manager for 150 events for over 30 top local and overseas groups.

Production Consultant, India

Anuradha Gupta Day

Anu joined us in New Delhi in 2018 to support our growing India business, particularly with clients based in the capital. She brings over 25 years of experience as producer – executive, supervising, segment and line – for television programs, digital content, documentary films, e-modules, corporate communication and advertising. She has produced multiple TV shows for National Geographic Channel – India, Zee TV, DD National and Regional Networks, Pogo, and Cartoon Network.

Production Consultant, India

Shaista Baig

Shaista joined MCA in 2019, expanding our India team to support our partnership with MCA’s biggest beverage clients in the APAC region. Shaista has extensive experience producing content for agencies and brands within her own companies. She has a broad range of experience of clients’ business needs, the creative process and the demands of physical production. Over the years she has had the opportunity to shoot in regions like Sri Lanka, Malaysia, North Africa, Middle East and India.

Production Consultant, India

Shabbir Motiwala

Shabbir has had extensive experience in the advertising production industry in India, and has been with MCA since 2012. He started his career almost 20 years ago, and he has worked for well-known Indian directors on more than 300 commercials. His experience has taken him to Ambience D’Arcy (Publicis) as an agency producer and to Trinity Films production house as producer/director/partner where he directed for top agencies including Lowe, Leo Burnett, Mudra, Interface, JWT, BBH and Alok Nanda.

Production Consultant, Indonesia

Fera Engel

Fera has been with MCA since 2015. She began her production career 15 years ago in broadcast, producing local soap operas and global franchise talent shows such as Indonesian Idol. Fera has valuable in-depth local industry knowledge from senior positions such as head of production and marketing with some of the biggest production houses in Jakarta. Her extensive experience with producing TVCs, viral videos, print and radio makes her a valuable part of our APAC team.

Production Consultant, Korea

Kimi Kim

Kimi joined us in 2017. After working in production service companies in Asia, Kimi established Rainbow Bridge Film, a full production house and director agency in Bangkok. She managed production shoots in Korea and extended it to include work for advertising agencies directly. She then went on to launch agency PT Tajuk Utama Pariwara in Jakarta, Indonesia and Singapore for servicing clients from Asia. She now works with MCA for all our production needs in Korea.

Production Consultant, Japan

Tomo Sueda

Tomo joined MCA in March 2018 to support the growing needs of our clients in Japan. Tomo has over 20 years experience in producing moving and still content for TV/print/web and social media. He has worked as an executive producer, agency producer and production consultant for clients such as Google, Facebook, Unilever, Mixi, (Japan’s largest gaming producer) and IBM.

Media Production Consultant

Ali Hayat Rizvi

At various points in time (and sometimes concurrently) Ali has been an actor on stage and television, a singer and songwriter, a voice artist, a producer of features and a director of ad films. He’s the proud father of two exceptional children. Ali has won an Effie, several Pakistan Advertising Society Awards and has been nominated as “Upcoming Lyricist of the Year” in 2013. Somewhere in there is a gaggle of in house Pepsi awards. Ali has been an ad man for over two decades and lives in mortal fear of an unauthorised biography.

Director of Special Projects, APAC

Blake Delandro

With us since 2018, Blake has worked on a multitude of roles since starting as a copywriter: experience designer and agency MD, digital pioneer and corporate adventure guide, hard core sales director and innovation advocate; everyday problem solver as well as strategic partner responsible for a portfolio of game changing work for many of the world’s leading brands. Currently working on a number of special projects for MCA.

Production Consultant, Indonesia & Malaysia

Fatah Tahir

Fatah joined MCA in 2022 to support the growing list of clients in Indonesia and Malaysia. He has over 20 years’ experience in advertising production in TV, digital marketing and social media. Fatah is skilled in production management working with a global pool of film directors, post-production and audio production companies. He has worked as an Executive Producer with clients such as GoTo (previously known as Gojek Indonesia), JD.id, Djarum, Unilever, P&G and Reckitt Benckiser Malaysia.

Production Consultant, Thailand

Thananuj Ebrahim

A legend in Thai TV production, Thananuj joined MCA in 2012, bringing over 30 years of experience in advertising agencies. She worked as a TV production lead in Thailand and also as a regional TV producer in China and Singapore. She has extensive experience in Consumer and Beauty products. Her last role was an executive producer in one of top five production companies in Thailand.

Production Consultant, Thailand

Vanna-Pond Noigasame (Goong)

Goong joined us in 2015, to add to our growing Thailand business.

She is a freelance TV producer with 15 years of experience in various media and scales of production including print, website, TV shows, music VDO, digital contents, web films, TV commercials and feature films.

Currently, a freelance commercial filmmaker for global and local brands. Working with well-known production companies in Bangkok, Ho Chi Minh City, Phnom Penh, and Kuala Lumpur.

Her experience ranges from pre-production to post-production, relates to budget management, artistic value, production techniques, and post-production.

She first started in marketing promotions, with Thailand’s largest music company. Then got into website and graphic designing, then landed a role as producer for TV shows. For the past 9 years Goong has taken part in high end film production as producer, assistant director and post-production supervisor.

Production Consultant, Thailand

Emmily Permkitpaisarn

Emmily has over 15 years of print/photography experience with both advertising agencies as well as production houses, and joined the MCA team in Thailand in late 2015. During her career, she has had experience with producing photography, print and digital images, retouching, and 2D and 3D images. She has also worked with top advertising agencies such as Saatchi & Saatchi, Y&R, and Leo Burnett Thailand producing for brands such as Mead Johnson, Head & Shoulders, and Olay.

Production Consultant, Brazil

Danielle Harriz

Dani Harriz has been working in the advertising industry for over 20 years, with experience in various areas of the market, including roles at agencies and production companies such as BossaNovaFilms, Republika Filmes, Publicis, Moma, and more. At BossaNovaFilms, she worked in the Client Services department as Client Services Director for nearly 10 years, focusing on process improvement initiatives.

Production Consultant, France

Tanguy Dairaine

Tanguy’s first love was advertising as he began his career as a copywriter at Leo Burnett and Ateliers ABC before entering the music world in the mid 90’s. He then produced with his partners more than 300 music videos and shows. Multi awarded for his contribution to best seller’s records and shows, he left Western Europe to create a production house in Moscow from 2009 to 2015. Creating fashion shows for John Galliano, being part of The Brooklyn Nets new era and producer of many western artists to perform in Moscow and Saint Petersburg. Back in France he became senior creative producer at BETC Paris for the Stellantis group, Ferrero and Reckitt, Leading the first Reckitt’s bundle using VP technology. Back from WNP, the biggest independent agency in France, Tanguy proudly joins MCA as Production Consultant.

Production Consultant, Argentina

Fede Teubal

Commercial Manager

Ash Islam

Over 20 years’ experience within the marketing communication and creative industry
as an accountant, helping create robust reporting and implementing processes.
Ultimately striving to help client teams with all aspects on project finance matters.

Outside of work Ash is a keen motorsport enthusiast taking part in amateur race
events as well as traveling around the country with my son in his professional karting
endeavours, I am also a keen photographer.

Production Consultant, Brasil

Liliane Boiajion

Lili worked for almost 30 years in advertising agencies, as an executive and then as
a client services director. She always participated closely in the strategic planning of
her clients. Agencies: Leo Burnett, Taterka, MPM Lintas. NewcommBates/Y&R.

Lili then took on the role of project manager in branded content and digital media in
production companies (BossaNovaFilms, Damasco Filmes and O2 Filmes). The main
brands and clients with which she has built relationships over the years include:
BankBoston, BCP/Claro Mobile, BMW, DirectTV, McDonald's, Natura, Sanofi-
Aventis. Nowadays she is developing the MCA's new business market in Brazil.

Management Accountant

Liyana Sotirova

Liyana joined MCA in May of 2024 as a Management Accountant. She has a degree
in Accounting and Finance and spent the last 5 years working in the Finance team of
a leading creative agency.

Localisation Manager, Mexico

Paloma Pieza

A leading Producer with + 15 years of experience working with a wide range of clients
and global brands:  México, Latam, U.S, UK, Europe, and recently, Asia.

She developed strong capabilities working alongside teams worldwide, delivering
first-class communication, building teams, and developing production strategies for
shooting to localization work, from TV ads to state-of-the-art photography and digital.

To successfully achieve their goals, Paloma has travelled worldwide, working hand in
hand with clients, creatives, and executives throughout the pipeline process. Celebrities, sports players, influencers, and spokespersons from all origins have played a big role in Paloma’s continuous work.

Accounts Assistant, Finance

Maarja Aleksejeva

My backround is mainly working in marketing agencies within the finance team as an accounts assistant. Alongside working and supporting the finance team I have also been studying AAT qualifications towards accounting.

In my spare time I enjoy knitting and crochet paired with lots of movies.

Content Production Specialist

Muhammad Danish

A 20+ year veteran of the video production industry across North America, South East Asia and the GCC.
Started his career at National Geographic, USA in 2001 working his way up from researcher to senior producer/director in charge of lifestyle content.In 2004, he moved to Dubai as Head of Production at Aether Films overseeing production for TV commercials and corporate content.In 2008, Danish founded The Gold Mine Films in Dubai, producing and directing video commercials for brands like Nestle, HP, Dubai Holding, Dubai International Financial Center and Microsoft.
In 2016, Danish moved to Malaysia and setup The Big Film, producing/directing branded content and video commercials across the region working with award winning agencies Naga DDB, Ogilvy & Mediacom for brands like Hong Leong Bank, Prudential Wealth, Allianz, HP, Snickers, Wrigleys, U Mobile and Caltex.
In 2022, Danish moved back to Dubai and founded Guerilla, a video studio that specialises in developing branded content concepts for brands and streaming content services.
As a father to an autistic adult, he is an inclusion advocate, raising awareness for autism. As a certified Master Practitioner of NLP, he also coaches parents of special needs children navigate the autism spectrum. Danish graduated Summa Cum Laude with a post graduate degree in Radio, Film & TV from the University of North Texas, USA.