Cannes Lions 2024

MCA at La Croisette Beach on the Boulevard de la Croisette in Cannes – Monday 17th until Friday 21st June.

MCA returns to the Cannes Lions International Festival of Creativity and for the second consecutive year we are the Content Sponsors of the LBB & Friends clubhouse and beach.

MCA’s team have a busy schedule and will be based the LBB clubhouse and beach which provides the perfect venue for the numerous high octane panel conference debates along with a central place for meetings, networking, reconnecting with friends, or even an escape from the hustle and bustle of La Croisette for a meal, a drink, or even some R ‘n’ R time on the beach.

As the clock runs down to the 2024 Festival and the agenda for the key production topics for this year evolves lets look back at some for the big panel conversations of 2023.

With ever expanding multi media campaigns are the Production facilities geared up across all the demands put on them by clients and industry expectations?

The benefits of Virtual Production with a side line in saving the planet!

In 2023 MurphyCobb and our client Reckitt won three Ad Net Zero Awards for virtual production initiatives including Best Practice in Sustainable Ad Production. Steffen Gentis explains…

Where does the creative remit fit in today’s production process? What needs to drive the creative process in this multi media and often disposal world.


Here are a couple of notable MCA panel debates for your diary. To register to join us to hear the thoughts of industry leaders on these subjects and to contribute to the conversation, or simply to come and say hello at anytime, contact

Tuesday 18th June


@ 2:00 pm

What can brands, agencies and partners do to drive consumer engagement by aligning to societal values whilst driving their own sustainability policies.  With the realisation that brands need to drive more content to secure loyalty, how can brands use AI to align with behaviour in an era of conscious consumers.

          • How are brands employing strategies that will resonate with environmentally conscious consumers?
          • Brands have scaled back their focus on sustainability due to factors such as green-washing. How do we reverse this downward trend?
          • AI and Media – insights on environmental impact of marketing campaigns
          • What platforms are being used by brands to drive education, advocacy and empowerment?
          • Supporting Sustainability agendas can be costly – what can brands do to balance this cost with their partners?

Thursday 20th June


(Panellist’s include Sir John Hegarty)

@ 2:00 pm

Story-telling is a powerful tool to reach our consumers in a meaningful way but turning these concepts into commercial success requires a mindset of innovation.  We talk to leading market experts on how they can retain brand and consumer engagement in an ever-increasing complex and challenging market.

          • How are clients sourcing or training internal talent to challenge their mindset on creativity and ROI?
          • How do brands differentiate themselves from the competition and build a unique identity in a saturated market?
          • How can technology, data and AI help? or hinder?

The Panel

Sir John Hegarty – Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Rankin Carroll – Chief Brand Officer, Mars Wrigley

Becky Verano – Global VP Marketing Operations and Capabilities, Reckitt

Philipp Schuster – Agency Management and Marketing Partnerships Director, Bayer