Insights

From our consultant in Canada, Michael Franks If someone offered you a job that required you to sit through 10,000 meetings before you received your first pay-cheque , would you be up for the challenge? That my dear colleague’s is what I believe, you have to...

Periscope is a live video streaming social media app that lets you broadcast to your followers who can comment on what you’re doing or viewing – and send you hearts, too. The hearts flutter higher on the screen, the more you receive. Last month, Periscope the...

We hear so many different points of view on best practice creation and production of programmatic ads.  But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than...

William co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.) Here, he and Pat discuss the challenges of content creation and how Framestore creates content with brand owners. What content challenges have you solved recently? [embed]https://www.youtube.com/watch?v=drYoIX_Psgg&feature=youtu.be[/embed] Why do some brands...