Insights

Last month, AdRoll published a report showing that the majority of marketers say programmatic ads provide a greater return on investment than traditional media. 45% of the 220 UK senior marketers surveyed are increasing their programmatic ad budgets in 2016. 40% of respondents are buying programmatically...

  We're very lucky to work with our Clients' agencies and their production partners.  Here is one of the ads for Dettol Arabia that our production consultants have collaborated on recently, on behalf of our Reckitt Benckiser client. https://www.facebook.com/DettolArabia/videos/vb.402840433105329/955870624468971/?type=2&theater Agency: Havas Dubai  | Director:  Peter Herz  | Shot in Dubai   ...

From our consultant in Canada, Michael Franks If someone offered you a job that required you to sit through 10,000 meetings before you received your first pay-cheque , would you be up for the challenge? That my dear colleague’s is what I believe, you have to...

Periscope is a live video streaming social media app that lets you broadcast to your followers who can comment on what you’re doing or viewing – and send you hearts, too. The hearts flutter higher on the screen, the more you receive. Last month, Periscope the...

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