08 Feb MurphyCobb and Reckitt win Ad Net Zero Award
MurphyCobb and our client Reckitt win the Award for the Best Practice in Sustainable Ad Production at the Campaign Ad Net Zero Awards 2023.
Glykeria Antonaki, Digital Anthropology, Sustainability and Product, says I’m very proud to be asked to be one of the team representing MCA at the Campaign Ad Net Zero Awards ceremony. What a win and what a great celebration for the efforts that our industry is making towards a #sustainable future!
Special Congratulations to the amazing team at MurphyCobb and our client Reckitt for leveraging the amazing tool of Virtual Production and winning the Award for the Best Practice in Sustainable Ad production. Steffen Gentis, Patrick Murphy, Elderd Bolhuis and team, I am so happy to be back at MCA and learn every day from all of you.
#productionnetzero Also happy to have so many amazing tools and resources available like We Are AdGreen. Steffen and the team used the AdGreen calculator and made visible the total emissions for the projects but also all the carbon avoidance achieved!
If you need some inspiration to take action now, please check the Winners Book at https://lnkd.in/g9f9CA_e. Congratulations to all great cases studies submitted this year and I am looking forward to seeing more and more!
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