Sustainability
Our Commitments and Action Towards Sustainability
As a purpose-led company, sustainability is at the heart of everything we do at MCA. From raising awareness to tracking and reducing emissions in advertising production for our clients, as well as internal operations enhancements and tree planting schemes!
Our Vision for a Sustainable Future
MCA’s sustainability vision is clear: track and minimize the environmental footprint of our operations and services, stay true to our core values, and inspire meaningful change across the industry.
Our Objectives: Turning Vision into Action
To achieve our sustainability goals, we have set some objectives:
- Foster Awareness: Educate and engage our team, clients, and partners on sustainability and Diversity & Inclusion (D&I).
- Innovate Tools and Enhance Processes: Develop tools and processes by 2025 that will offer our clients the means to track and reduce their emissions in advertising production, paving the way for a Net Zero future.
- Commit to Net Zero as a member of the SME Climate Hub and the AdNetZero initiative: Maintain our own scope 1 and 2 emissions and achieve net zero emissions by 2040.
Driving Industry Change
We’re not just focused on our own footprint. MCA is dedicated to advancing sustainability and D&I awareness across the advertising industry, igniting conversations and inspiring action at every level.
Join Us on the Journey
The road to sustainability is long, but with the unwavering commitment of our employees, clients, and suppliers, we know it’s a journey worth taking. Together, we’re creating a future where every operation, every project, and every idea reflects our dedication to a healthier, more equitable planet.
Stay tuned for updates on our progress!
Murphycobb and Reckitt win Ad Net Zero Award
MurphyCobb and our client Reckitt win the Award for the Best Practice in Sustainable Ad Production at the Campaign Ad Net Zero Awards 2023.
Special Congratulations to the amazing team at MurphyCobb and our client Reckitt for leveraging a Virtual Production process and winning the Award for the Best Practice in Sustainable Ad production. Steffen Gentis, Patrick Murphy, Elderd Bolhuis were, and continue to be, the team leaders for Reckitt at MCA.
#productionnetzero There are many amazing tools and resources available like We Are AdGreen. Steffen and the team used the AdGreen calculator and made visible the total emissions for the projects plus all the carbon avoidance achieved!
Murphycobb and Mars nominated for
the Ad Net Zero Award 2024
MCA were again shortlisted at the Campaign UK Ad Net Zero awards 2024 in the category of ‘Best Practice Sustainable Production’ alongside the awesome team at Revolt for our shared client Mars.