THIS WEEK IN BRASIL

The rules and status are opening state by state (for instance Sao Paolo has moved from red to yellow status) and as they are such a large country, travel is restricted but distances are long. There has been a crisis in production over the last two years and this pandemic has made it worse, which means the industry was slow to react for methods such as remote editing and innovative shoots. However in late June, the labor unions of the film and audiovisual industry, worked with clients and in the industry to publish guidelines, which has improved the return to production.  Digital has become the main opportunity now and as the country is strong in creativity in Brasil, more brands will leverage this form of media.  Mor info can be found here:  http://www.sicavrj.org.br/protocolocovid19/.