MCA was brought on to a large TVC project for a new telecommunications client to achieve savings with an unruly creative agency who had initially pushed back on triple bidding on projects.
Through quick identification of risk areas and potential overages, the approved creative was pared down and hard negotiations were needed. We also managed to demonstrate the benefit of doing proper triple bids, without allowing them to be rushed past because of no time being allowed, and for pushing for feasibility-checked creative before initial approvals, which will deliver further savings and avoided overages on future projects.
Despite late engagement and hard pushback from agency, we achieved 6.7% hard savings, but more importantly for the long-term view, we avoided costs by applying learnings from the first trial project and also had better buy-in from agency and client stakeholders in terms of what is best value for producing excellent material for the brand, within budget.
As part of that, the agency is now feasibility-checking creative before seeking approval, triple-bidding all productions, and has agreed to remove their in-house Prod Co from the bids and is managing timelines better.
2 x 40" TVC, 2 x 30" TVC, 3+ x OLV, 5 x KV
November 01, 2021