Re-blogged from LBB Online: At AWE 2018, MCA’s Pat Murphy finds out how Cult are producing award-winning ads for incredible budgets What Constantin Bjerke, Founder of Cult Global and Crane.tv, self-confesses is some ‘naivety’ towards the advertising world, is what the industry is recognising as incredibly fresh...
This blog post first appeared on Little Black Book Online There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect of big American consultancy firms and marketing money that...
New solution offers brands and agencies insight, inspiration and an unbiased approach to finding the best creative partnerships Today Little Black Book (LBB) and Murphy Cobb Associates (MCA) have announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach. In...
Little Black Book Online interviewed Pat and they discussed whether next year may be the beginning of the end for the established agency model. Haven’t we been asking that question every year, for years? So what’s different this year? Well, if you’re in advertising and you haven’t read about...
No one seems to have written anything about the world of distribution from an independent perspective. I believe I have a unique point of view having crossed over from agency production world to help set up Adstream in 2003. I remember the early days of trying to go digital...
I am quite enjoying tackling some sensitive areas of our business and hopefully this one might just help clients decide whether it’s a good thing and also for production suppliers to choose whether to respond positively to a roster RFP. I have been involved in so...