About This Project

A global drinks giant was seeking our consultation on their first sponsorship activation campaign for the UEFA Champions League.  MCA were challenged to manage the costs that were exceeding budget, whilst still delivering the desired result. Rather than briefing an activation specialist, they had originally used their mainstream agency.  We were tasked with the reduction of the costs whilst still being able to execute the approved creative route.

APPROACH

The agency’s preferred production option was too expensive for the client’s budget and included a test of the concept viability that would have added a further 20% to the costs.  MCA sought an alternative production partner to fit the agency brief and subsequently recommended a specialist company to complete the job. 

OUTCOME

With MCA’s support, the specialists created and produced the content in-house for a very lean fee.  Total cost of the project came in at 10% below budget with cost avoidance of 25% and extra deliverables (Behind-the-scenes film) with added value of approximately £35K.