Programmatic Tag

Last month, AdRoll published a report showing that the majority of marketers say programmatic ads provide a greater return on investment than traditional media. 45% of the 220 UK senior marketers surveyed are increasing their programmatic ad budgets in 2016. 40% of respondents are buying programmatically...

We hear so many different points of view on best practice creation and production of programmatic ads.  But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than...

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