As the landscape of advertising production undergoes seismic change under the force of data, experts like those from WPP, Publicis Groupe, CRAFT, Media.Monks, Murphy Cobb Associates, Conscious Minds and CYLNDR are predicting the new shapes it will take, writes LBB’s Alex Reeves After more than a...
Farah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, writes about the value of challenging her consultants and pushing past what feels naturally comfortable Farah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, writes about the value of challenging her...
MCA’s director of business operations for China, Manaf Zaraket, tells LBB what Western businesses need to know if they want to succeed in China and Asia, and why a creative approach to production is key Manaf credits his success today to a case of both “good...
MCA’s managing partner for Turkey tells LBB why production, creative, and media are more closely entwined than ever - and why that makes trust so crucial to success If there’s one thing on which most observers can agree, it’s that the nature of our industry is...
MCA’s production consultant tells LBB about living and working in Kyiv now, and shares her experience. Over four months have passed since Russia invaded Ukraine on the 24th of February. Since then, countless lives have been lost and it’s reported that 15 million people have been...