Pat Murphy, MCA Founder and CEO; Cannes has finished and it's been the most exhausting week, and incredible to catch up with so many people. I realised that I've been attending Cannes now for a very very long time and it's changed a lot. The big...
So this week on the MCA Prodcast Pat Murphy talks with Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity. He was a founding partner of Saatchi and Saatchi in 1970 and founded Bartle Bogle Hegarty in 1982. John...
Starting 29th April and running 8 weeks Sir John Hegarty hosts The Business of Creativity course for creatives and non creatives to offer an insight into how to get the best creative for your campaign. MurphyCobb has partnered with John and his team, including a...
Pat Murphy says I'm thrilled to announce that MCA will be the lead sponsor again for the LBBonline - Little Black Book beach at the Cannes Lions International Festival of Creativity this year. We are excited to build on the success of last year's panels and expect...
Murphy Cobb accelerates growth plans with hire of Andrew Harrison to lead commercial operations Murphy Cobb (MCA), the strategic content production experts, has hired leading marketer Andrew Harrison as Chief Commercial Officer to drive the company’s global growth agenda with a particular focus on Asia. Harrison, a...
As the landscape of advertising production undergoes seismic change under the force of data, experts like those from WPP, Publicis Groupe, CRAFT, Media.Monks, Murphy Cobb Associates, Conscious Minds and CYLNDR are predicting the new shapes it will take, writes LBB’s Alex Reeves After more than a...
Farah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, writes about the value of challenging her consultants and pushing past what feels naturally comfortable Farah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, writes about the value of challenging her...
MCA’s director of business operations for China, Manaf Zaraket, tells LBB what Western businesses need to know if they want to succeed in China and Asia, and why a creative approach to production is key Manaf credits his success today to a case of both “good...
MCA’s managing partner for Turkey tells LBB why production, creative, and media are more closely entwined than ever - and why that makes trust so crucial to success If there’s one thing on which most observers can agree, it’s that the nature of our industry is...
MCA’s production consultant tells LBB about living and working in Kyiv now, and shares her experience. Over four months have passed since Russia invaded Ukraine on the 24th of February. Since then, countless lives have been lost and it’s reported that 15 million people have been...