As the landscape of advertising production undergoes seismic change under the force of data, experts like those from WPP, Publicis Groupe, CRAFT, Media.Monks, Murphy Cobb Associates, Conscious Minds and CYLNDR are predicting the new shapes it will take, writes LBB’s Alex Reeves After more than a...
Farah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, writes about the value of challenging her consultants and pushing past what feels naturally comfortable Farah Michele Salleh, MCA’s business lead for MEA, India, Pakistan & SEA, writes about the value of challenging her...
MCA’s director of business operations for China, Manaf Zaraket, tells LBB what Western businesses need to know if they want to succeed in China and Asia, and why a creative approach to production is key Manaf credits his success today to a case of both “good...
MCA’s managing partner for Turkey tells LBB why production, creative, and media are more closely entwined than ever - and why that makes trust so crucial to success If there’s one thing on which most observers can agree, it’s that the nature of our industry is...
MCA’s production consultant tells LBB about living and working in Kyiv now, and shares her experience. Over four months have passed since Russia invaded Ukraine on the 24th of February. Since then, countless lives have been lost and it’s reported that 15 million people have been...
LBB's Matt Cooper talks production with PEP Group's Mikhail Pimenov, MCA's Pat Murphy, Girl & Bear (VCCP)'s Claire Young, PepsiCo's Natalia Ignatovich, and VAYNERMEDIA's Sarah Baumann https://www.lbbonline.com/news/thoughtful-panel-paints-a-picture-of-evolving-production-landscape...
Business relationship experts Aprais and production specialists Murphy Cobb Associates (MCA), both globally recognised as leaders in their fields, have announced a new strategic partnership to offer clients an integrated approach from agency brief to execution in the marketplace. https://www.lbbonline.com/news/aprais-and-murphy-cobb-associates-announce-new-strategic-partnership...
News about MCA Latin America. We are so proud to be able to offer clients such a brilliant team in the region. JC Velasquez heads up MCA Latam, expanding MCA's existing coverage to all markets in the region. ...
Pat Murphy, founder of production consultancy Murphy Cobb Associates, on the issue of the Facebook boycott and why things won’t change until we achieve transparency and trust The Facebook boycott, spearheaded by the Stop Hate for Profit movement, has attracted the support of over 500 global...
