Business relationship experts Aprais and production specialists Murphy Cobb Associates (MCA), both globally recognised as leaders in their fields, have announced a new strategic partnership to offer clients an integrated approach from agency brief to execution in the marketplace. https://www.lbbonline.com/news/aprais-and-murphy-cobb-associates-announce-new-strategic-partnership...
US client services director at Murphy Cobb Associates, Linda Tinoly is using her love and understanding of all things creative to clear the path for great ideas and making the impossible happen. She writes here for LBB: https://www.lbbonline.com/news/linda-tinoly-why-saying-yes-more-to-the-creative-can-improve-the-bottom-line ...
News about MCA Latin America. We are so proud to be able to offer clients such a brilliant team in the region. JC Velasquez heads up MCA Latam, expanding MCA's existing coverage to all markets in the region. ...
We welcome another member to our MCA team. Chris Timbs joins us having been at Hilton in Global Marketing, and he'll be assuming the role of Global Director of Product within our growing technology division. ...
An excellent paper prepared Linda Tinoly & Ian Maynard for the Association of National Advertisers webinar. It talks about the surprisingly positive outcomes of the new reality, albeit one forced upon all of us by the necessary response to the pandemic. It looks at the production...
Written by Tom Horton, a VFX specialist in collaboration with MCA's founder Pat Murphy. They share their thoughts and experiences about Computer Generated Imagery along with the key watch outs and top tips for those who are looking to integrate CGI into their production process....
Pat Murphy, founder of production consultancy Murphy Cobb Associates, on the issue of the Facebook boycott and why things won’t change until we achieve transparency and trust The Facebook boycott, spearheaded by the Stop Hate for Profit movement, has attracted the support of over 500 global...
What a great afternoon it was at the Google Academy on Friday 7th of February 20 for MCA's "Navigating Your Digital Challenges in 2020" event. Thank you to every one who came, spoke or helped. Emanuele Inforzato of Google revealed the URL that shows how data...
Re-blogged from LBB Online: At AWE 2018, MCA’s Pat Murphy finds out how Cult are producing award-winning ads for incredible budgets What Constantin Bjerke, Founder of Cult Global and Crane.tv, self-confesses is some ‘naivety’ towards the advertising world, is what the industry is recognising as incredibly fresh...
This blog post first appeared on Little Black Book Online There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect of big American consultancy firms and marketing money that...