01 Jul In Conversation with Paul Burke
Paul is an award-winning radio ad copywriter and producer and he frequently contributes to Radio 4, Five Live and BBC London. Richard Reed, Co-Founder of Innocent Drinks calls Paul "...
Author: mca-admin
30 Jun In Conversation with Framestore’s Sir William Sargent
William co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.) Here, he and Pat discuss the challenges of content creation and how Framestore creates content with brand owners. What content challenges have you solved recently? [embed]https://www.youtube.com/watch?v=drYoIX_Psgg&feature=youtu.be[/embed] Why do some brands...
29 Jun In Conversation With Laura Gregory, Great Guns
Pat met with Laura Gregory, CEO and Founder of global production company Great Guns, to talk about content creation and production. Have agencies adapted to producing content? [embed]https://youtu.be/HSN8JHqJpX4[/embed] What did you first produce as content? [embed]https://youtu.be/l_TisQucHIg[/embed]...
26 Jun In Conversation with Stan Park, Radio Works
In the first of our videos featuring creative experts, our founder Pat Murphy has a conversation with Stan Park, Chairman of Radio Works, the UK's largest independent radio advertising agency. Pat asked Stan about how local stations overcome the internet challenge. [embed]https://youtu.be/u4x922c85ro[/embed] What inspires you in UK radio...
26 May An introduction to attribution modelling
Attribution modelling is the method used to determine the monetary impact a marketing communication has on sales, customer retention, revenue and profit. This attributes credit to the touch point(s) within the consumer journey that is considered to be responsible for a conversion. A recent whitepaper from...
18 May Why Facebook video engagement is now surpassing YouTube
Socialbakers recently found that brands are now uploading more videos directly onto Facebook than YouTube. As more marketers follow suit, Facebook video is gaining momentum fast. Facebook has capitalised on the dramatic increase of mobile app usage, bringing a new video viewing experience for the smaller...
11 May A simple outline of programmatic buying
As online technologies progress at an ever-increasing rate, so do the measures of buying media space. Programmatic buying is recognised as one of the latest advertising tools to be changing the face of the digital landscape, facilitating highly targeted campaigns. What exactly is programmatic buying? Programmatic buying...
07 May Viewing habits of millennials
In my last blog I discussed the preferred subject matter when targeting millennials. In light of this theme, I have now decided to investigate the viewing habits of this generation across platforms. A recent infographic by programmatic video advertising platform, Videology, explains that today’s millennial...
05 May Using television adverts to harness the attention of millennials
Although millennials are known as digital natives, this does mean that they disregard the impact of traditional advertising. Adroit Digital found that television adverts were the most effective in influencing brand perception amongst 70% millennials. Millennials generally only find digital ads engaging if they appear...
28 Apr Five ways to improve your mobile advertising strategy
This year the number of mobile device users has become greater than the number of desktop users. Such news is threatening to advertisers, as The Monetate eCommerce Quarterly highlights that marketers on average can expect conversion rates of 0.92% on mobile devices, which is significantly...