In the first of our videos featuring creative experts, our founder Pat Murphy has a conversation with Stan Park, Chairman of Radio Works, the UK's largest independent radio advertising agency. Pat asked Stan about how local stations overcome the internet challenge. [embed]https://youtu.be/u4x922c85ro[/embed] What inspires you in UK radio...
Attribution modelling is the method used to determine the monetary impact a marketing communication has on sales, customer retention, revenue and profit. This attributes credit to the touch point(s) within the consumer journey that is considered to be responsible for a conversion. A recent whitepaper from...
Socialbakers recently found that brands are now uploading more videos directly onto Facebook than YouTube. As more marketers follow suit, Facebook video is gaining momentum fast. Facebook has capitalised on the dramatic increase of mobile app usage, bringing a new video viewing experience for the smaller...
As online technologies progress at an ever-increasing rate, so do the measures of buying media space. Programmatic buying is recognised as one of the latest advertising tools to be changing the face of the digital landscape, facilitating highly targeted campaigns. What exactly is programmatic buying? Programmatic buying...
In my last blog I discussed the preferred subject matter when targeting millennials. In light of this theme, I have now decided to investigate the viewing habits of this generation across platforms. A recent infographic by programmatic video advertising platform, Videology, explains that today’s millennial...
Although millennials are known as digital natives, this does mean that they disregard the impact of traditional advertising. Adroit Digital found that television adverts were the most effective in influencing brand perception amongst 70% millennials. Millennials generally only find digital ads engaging if they appear...
This year the number of mobile device users has become greater than the number of desktop users. Such news is threatening to advertisers, as The Monetate eCommerce Quarterly highlights that marketers on average can expect conversion rates of 0.92% on mobile devices, which is significantly...
Someone asked me recently ‘if you were a marketing director would you let procurement near your budget?’ The fact that I needed to deliberate my response, motivated me to weigh out the pros and cons. So, from my own experience, I have captured the reasons why...
There is much debate over what the exact definition of native advertising is. Sharethrough describes native advertising as ‘a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.’ The content in native...
The Huffington Post recently released an infographic that explains the exponential power of Twitter hashtags for businesses, leading to conversions and enhanced brand awareness. Twitter is the social network that made hashtags famous. A relevant and coherent hashtag is a valuable asset to an advertising campaign,...