06 May MCA Latam
News about MCA Latin America. We are so proud to be able to offer clients such a brilliant team in the region. JC Velasquez heads up MCA Latam, expanding MCA's existing coverage to all markets in the region. ...
Author: mca-admin
08 Mar Chris Timbs Announcement
We welcome another member to our MCA team. Chris Timbs joins us having been at Hilton in Global Marketing, and he'll be assuming the role of Global Director of Product within our growing technology division. ...
07 Oct The Positive Outcomes of Covid-19
An excellent paper prepared Linda Tinoly & Ian Maynard for the Association of National Advertisers webinar. It talks about the surprisingly positive outcomes of the new reality, albeit one forced upon all of us by the necessary response to the pandemic. It looks at the production...
18 Sep The Endless Possibilities of CGI
Written by Tom Horton, a VFX specialist in collaboration with MCA's founder Pat Murphy. They share their thoughts and experiences about Computer Generated Imagery along with the key watch outs and top tips for those who are looking to integrate CGI into their production process....
27 Jul If Your Facebook Boycott Effort Isn’t Hurting Your Brand, It’s Not A Principle and You’re Not Doing Enough
Pat Murphy, founder of production consultancy Murphy Cobb Associates, on the issue of the Facebook boycott and why things won’t change until we achieve transparency and trust The Facebook boycott, spearheaded by the Stop Hate for Profit movement, has attracted the support of over 500 global...
19 Feb Navigating your Digital Marketing Challenges in 2020
What a great afternoon it was at the Google Academy on Friday 7th of February 20 for MCA's "Navigating Your Digital Challenges in 2020" event. Thank you to every one who came, spoke or helped. Emanuele Inforzato of Google revealed the URL that shows how data...
27 Mar On A Budget So Far Below $100,000 Dollars, It’s Embarrassing
Re-blogged from LBB Online: At AWE 2018, MCA’s Pat Murphy finds out how Cult are producing award-winning ads for incredible budgets What Constantin Bjerke, Founder of Cult Global and Crane.tv, self-confesses is some ‘naivety’ towards the advertising world, is what the industry is recognising as incredibly fresh...
19 Feb Brands Need to Do Away with the Bullshit Term ‘Non-Working Spend’
This blog post first appeared on Little Black Book Online There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect of big American consultancy firms and marketing money that...
01 Feb Why is the Music Process Still Such a Mystery to Advertisers?
This was originally published on Little Black Book Online Chris Jones, Head of Sync and Licencing at Sony/ATV and Debbie Pearce, Music Consultant at MCA, discuss the absolute essentials of music licencing When it comes to making a commercial, the right music has the power to transform...
08 Jan What Should We Look Forward To In 2018?
re-blogged from Little Black Book Online At the turn of every New Year, there seems to be a procession of doomy articles about the future of our business. But this year, for once, I am not sure that’s how we should be feeling. I think we are...