Written by Tom Horton, a VFX specialist in collaboration with MCA's founder Pat Murphy. They share their thoughts and experiences about Computer Generated Imagery along with the key watch outs and top tips for those who are looking to integrate CGI into their production process....
Pat Murphy, founder of production consultancy Murphy Cobb Associates, on the issue of the Facebook boycott and why things won’t change until we achieve transparency and trust The Facebook boycott, spearheaded by the Stop Hate for Profit movement, has attracted the support of over 500 global...
What a great afternoon it was at the Google Academy on Friday 7th of February 20 for MCA's "Navigating Your Digital Challenges in 2020" event. Thank you to every one who came, spoke or helped. Emanuele Inforzato of Google revealed the URL that shows how data...
Re-blogged from LBB Online: At AWE 2018, MCA’s Pat Murphy finds out how Cult are producing award-winning ads for incredible budgets What Constantin Bjerke, Founder of Cult Global and Crane.tv, self-confesses is some ‘naivety’ towards the advertising world, is what the industry is recognising as incredibly fresh...
This blog post first appeared on Little Black Book Online There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect of big American consultancy firms and marketing money that...
This was originally published on Little Black Book Online Chris Jones, Head of Sync and Licencing at Sony/ATV and Debbie Pearce, Music Consultant at MCA, discuss the absolute essentials of music licencing When it comes to making a commercial, the right music has the power to transform...
re-blogged from Little Black Book Online At the turn of every New Year, there seems to be a procession of doomy articles about the future of our business. But this year, for once, I am not sure that’s how we should be feeling. I think we are...
re-blogged from Little Black Book Online Murphy Cobb Associates has announced the hiring of Tom Beckenham as its new head of technology, to help fast track MCA’s growing technology solutions business, supporting and amplifying the expert advice and guidance they have been providing their clients for over...
Before I came into the advertising industry it was my obsession to be in radio, so I am chuffed that Radio LBB has given me the luxury of sharing some stories and some tunes in my own very self indulgent way without being limited to...
MCA Founder Pat Murphy had a conversation with Little Black Book about benefits and drawbacks of brands working directly with independent suppliers. The situation is simple. We’ve all come to understand that the way brands budget for ads has changed radically over the last few years....