The Pros and Cons of Agency Production Companies Not a day goes by that a client tells me that they are thinking of using their agency production arm to produce ads, do versioning, in fact all the stuff that an agency would have traditionally outsourced to...
Our CEO Pat Murphy and Little Black Book Online discussed why cutting costs does not mean curbing creative. You can read a couple of Q&As below. To see the full interview, just click here. LBB> Why do you think cost consultancy is more relevant now than ever...
Our CEO, Pat Murphy, asked Simon Bass, Managing Director of Pure Soho, who create music for film, advertising and TV, a range of questions about Pure Soho's work. https://www.youtube.com/watch?v=Hgjvbi7seic For specific questions, you may want to jump straight to these clips: What are your hopes for the future of...
Our CEO, Pat Murphy, asked Nick Angell, Founder & CEO of Angell Sound Studios his view on creative standards in radio. https://www.youtube.com/watch?v=wiPpv11vHIw...
Our CEO, Pat Murphy, asked Nick Angell, Founder & CEO of Angell Sound Studios how about working with actor Bill Mitchell. https://www.youtube.com/watch?v=bm4P1uX2oj8 And here's Pat's namecheck reel, with Bill Mitchell VOX, from Pat's earlier days as a radio DJ! https://soundcloud.com/pat-murphy...
Our CEO, Pat Murphy, asked Nick Angell, Founder & CEO of Angell Sound Studios how he demonstrates added value in a proposal. https://www.youtube.com/watch?v=S3glGhOpsJQ...
Our CEO, Pat Murphy, asked Nick Angell, Founder & CEO of Angell Sound Studios how often he meets people from procurement in a bidding process. https://youtu.be/2cVqcrSGIzc...
Last month, AdRoll published a report showing that the majority of marketers say programmatic ads provide a greater return on investment than traditional media. 45% of the 220 UK senior marketers surveyed are increasing their programmatic ad budgets in 2016. 40% of respondents are buying programmatically...
This is a re-post of a blog article written by Matthew Chung, Manager, Communications & Content, Association of Canadian Advertisers, following MCA's recent webinar where Pat Murphy and Debbie Pearce advised the audience on licensing celebrities and music There are a lot of benefits to having...
Pat has just refreshed his well received and incisive presentations, Sourcing Celebrity & Model Talent, and Sourcing Music For Your Project. Just email pat@murphycobb.com to request a copy of either, or both. ...