We hear so many different points of view on best practice creation and production of programmatic ads. But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than...
Of course, whatever the channel, the most important aspect of a creative strategy or the creative brief, is the consumer. Who they are, what motivates and influences them and how they behave. We’ve noticed recently that brands and advertisers are most keen to create content that...
It’s been a while since we created a written blog post. We’ve been extremely busy working with Clients and their Agency partners on some ground-breaking projects that it’s a pleasure and a privilege to participate in. Our CEO, Pat Murphy, has taken to carrying around film...
Paul is an award-winning radio ad copywriter and producer and he frequently contributes to Radio 4, Five Live and BBC London. Richard Reed, Co-Founder of Innocent Drinks calls Paul "...
William co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.) Here, he and Pat discuss the challenges of content creation and how Framestore creates content with brand owners. What content challenges have you solved recently? [embed]https://www.youtube.com/watch?v=drYoIX_Psgg&feature=youtu.be[/embed] Why do some brands...
Pat met with Laura Gregory, CEO and Founder of global production company Great Guns, to talk about content creation and production. Have agencies adapted to producing content? [embed]https://youtu.be/HSN8JHqJpX4[/embed] What did you first produce as content? [embed]https://youtu.be/l_TisQucHIg[/embed]...
In the first of our videos featuring creative experts, our founder Pat Murphy has a conversation with Stan Park, Chairman of Radio Works, the UK's largest independent radio advertising agency. Pat asked Stan about how local stations overcome the internet challenge. [embed]https://youtu.be/u4x922c85ro[/embed] What inspires you in UK radio...
Attribution modelling is the method used to determine the monetary impact a marketing communication has on sales, customer retention, revenue and profit. This attributes credit to the touch point(s) within the consumer journey that is considered to be responsible for a conversion. A recent whitepaper from...
Socialbakers recently found that brands are now uploading more videos directly onto Facebook than YouTube. As more marketers follow suit, Facebook video is gaining momentum fast. Facebook has capitalised on the dramatic increase of mobile app usage, bringing a new video viewing experience for the smaller...
As online technologies progress at an ever-increasing rate, so do the measures of buying media space. Programmatic buying is recognised as one of the latest advertising tools to be changing the face of the digital landscape, facilitating highly targeted campaigns. What exactly is programmatic buying? Programmatic buying...