Insights

William co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.) Here, he and Pat discuss the challenges of content creation and how Framestore creates content with brand owners. What content challenges have you solved recently? [embed]https://www.youtube.com/watch?v=drYoIX_Psgg&feature=youtu.be[/embed] Why do some brands...

In my last blog I discussed the preferred subject matter when targeting millennials. In light of this theme, I have now decided to investigate the viewing habits of this generation across platforms. A recent infographic by programmatic video advertising platform, Videology, explains that today’s millennial...

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