Re-blogged from LBB Online: At AWE 2018, MCA’s Pat Murphy finds out how Cult are producing award-winning ads for incredible budgets What Constantin Bjerke, Founder of Cult Global and Crane.tv, self-confesses is some ‘naivety’ towards the advertising world, is what the industry is recognising as incredibly fresh...
So why I am doing a review of Bulgarian production??? Along with Romania, it came up as being the most cost effective places in Europe to shoot and post produce on our MCA production Index. However there have always been questions around the quality of talent,...
New solution offers brands and agencies insight, inspiration and an unbiased approach to finding the best creative partnerships Today Little Black Book (LBB) and Murphy Cobb Associates (MCA) have announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach. In...
Pat Murphy and Laura Gregory sat down with Little Black Book Online to discuss the state of production in a climate of agency bidding investigations and evolving production models With over 50 years of experience between them, Laura Gregory, CEO and founder of Great Guns, and...
This is a simple guide for clients who have, or are considering, relationships with in- house production companies (i.e. those that are owned and managed by their agency) As experts in dealing with all types of production approaches and vendors, we believe that every client should...
No one seems to have written anything about the world of distribution from an independent perspective. I believe I have a unique point of view having crossed over from agency production world to help set up Adstream in 2003. I remember the early days of trying to go digital...