Last month, AdRoll published a report showing that the majority of marketers say programmatic ads provide a greater return on investment than traditional media. 45% of the 220 UK senior marketers surveyed are increasing their programmatic ad budgets in 2016. 40% of respondents are buying programmatically...
This is a re-post of a blog article written by Matthew Chung, Manager, Communications & Content, Association of Canadian Advertisers, following MCA's recent webinar where Pat Murphy and Debbie Pearce advised the audience on licensing celebrities and music There are a lot of benefits to having...
Pat has just refreshed his well received and incisive presentations, Sourcing Celebrity & Model Talent, and Sourcing Music For Your Project. Just email pat@murphycobb.com to request a copy of either, or both. ...
Pat met up with Mike Day, CEO of Palma Pictures and they had a conversation about sustainability in production . https://www.youtube.com/watch?v=IddAMjv4D4k...
In 2015, we saw a considerable amount of film being created by agencies, for their clients' YouTube, Vimeo, Vine, Tumblr and Snapchat channels. There are a plethora of new ad units being offered by social platforms, as they all strive to retain users on their platforms,...
We're very lucky to work with our Clients' agencies and their production partners. Here is one of the ads for Dettol Arabia that our production consultants have collaborated on recently, on behalf of our Reckitt Benckiser client. https://www.facebook.com/DettolArabia/videos/vb.402840433105329/955870624468971/?type=2&theater Agency: Havas Dubai | Director: Peter Herz | Shot in Dubai ...
From our consultant in Canada, Michael Franks If someone offered you a job that required you to sit through 10,000 meetings before you received your first pay-cheque , would you be up for the challenge? That my dear colleague’s is what I believe, you have to...
Periscope is a live video streaming social media app that lets you broadcast to your followers who can comment on what you’re doing or viewing – and send you hearts, too. The hearts flutter higher on the screen, the more you receive. Last month, Periscope the...
This blog post was written by Michael Franks, one of our North American consultants. Advertising – Its Cost Interrupting people’s lives Is advertising over, that is, advertising as we knew it? The likes of David Ogilvy and Bill Bernbach left a legacy that is the advertising agency,...
We hear so many different points of view on best practice creation and production of programmatic ads. But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than...