MCA Founder Pat Murphy had a conversation with Little Black Book about benefits and drawbacks of brands working directly with independent suppliers. The situation is simple. We’ve all come to understand that the way brands budget for ads has changed radically over the last few years....
So why I am doing a review of Bulgarian production??? Along with Romania, it came up as being the most cost effective places in Europe to shoot and post produce on our MCA production Index. However there have always been questions around the quality of talent,...
New solution offers brands and agencies insight, inspiration and an unbiased approach to finding the best creative partnerships Today Little Black Book (LBB) and Murphy Cobb Associates (MCA) have announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach. In...
Pat Murphy and Laura Gregory sat down with Little Black Book Online to discuss the state of production in a climate of agency bidding investigations and evolving production models With over 50 years of experience between them, Laura Gregory, CEO and founder of Great Guns, and...
This is a simple guide for clients who have, or are considering, relationships with in- house production companies (i.e. those that are owned and managed by their agency) As experts in dealing with all types of production approaches and vendors, we believe that every client should...
Little Black Book Online interviewed Pat and they discussed whether next year may be the beginning of the end for the established agency model. Haven’t we been asking that question every year, for years? So what’s different this year? Well, if you’re in advertising and you haven’t read about...
No one seems to have written anything about the world of distribution from an independent perspective. I believe I have a unique point of view having crossed over from agency production world to help set up Adstream in 2003. I remember the early days of trying to go digital...
I am quite enjoying tackling some sensitive areas of our business and hopefully this one might just help clients decide whether it’s a good thing and also for production suppliers to choose whether to respond positively to a roster RFP. I have been involved in so...
Attendees at the recent Association of National Advertisers’ Masters of Marketing Conference in Orlando, Florida, found something a little different in the bags they received upon signing in at the registration desk. In addition to promotional giveaways, sponsor literature and event publications, they found a...
The Pros and Cons of Agency Production Companies Not a day goes by that a client tells me that they are thinking of using their agency production arm to produce ads, do versioning, in fact all the stuff that an agency would have traditionally outsourced to...