There is much debate over what the exact definition of native advertising is. Sharethrough describes native advertising as ‘a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.’ The content in native...
The Huffington Post recently released an infographic that explains the exponential power of Twitter hashtags for businesses, leading to conversions and enhanced brand awareness. Twitter is the social network that made hashtags famous. A relevant and coherent hashtag is a valuable asset to an advertising campaign,...
A survey published by Digital Sherpa clearly illustrates video’s role in fast-paced conversions. It has become so much more than just entertainment for the mobile device-loving masses. According to Digital Sherpa, video content is the most effective media for engaging consumers online. Furthermore, a forecast from...
Fractl and Buzzstream recently surveyed 900 social media users to investigate the reasons for brands losing followers. It was found that to keep followers, brands need to ensure that they do not go overboard on the frequency of their posts and that they create and share content...