In 2015, we saw a considerable amount of film being created by agencies, for their clients' YouTube, Vimeo, Vine, Tumblr and Snapchat channels. There are a plethora of new ad units being offered by social platforms, as they all strive to retain users on their platforms,...
We're very lucky to work with our Clients' agencies and their production partners. Here is one of the ads for Dettol Arabia that our production consultants have collaborated on recently, on behalf of our Reckitt Benckiser client. https://www.facebook.com/DettolArabia/videos/vb.402840433105329/955870624468971/?type=2&theater Agency: Havas Dubai | Director: Peter Herz | Shot in Dubai ...
From our consultant in Canada, Michael Franks If someone offered you a job that required you to sit through 10,000 meetings before you received your first pay-cheque , would you be up for the challenge? That my dear colleague’s is what I believe, you have to...
Periscope is a live video streaming social media app that lets you broadcast to your followers who can comment on what you’re doing or viewing – and send you hearts, too. The hearts flutter higher on the screen, the more you receive. Last month, Periscope the...
This blog post was written by Michael Franks, one of our North American consultants. Advertising – Its Cost Interrupting people’s lives Is advertising over, that is, advertising as we knew it? The likes of David Ogilvy and Bill Bernbach left a legacy that is the advertising agency,...
We hear so many different points of view on best practice creation and production of programmatic ads. But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than...
Of course, whatever the channel, the most important aspect of a creative strategy or the creative brief, is the consumer. Who they are, what motivates and influences them and how they behave. We’ve noticed recently that brands and advertisers are most keen to create content that...
It’s been a while since we created a written blog post. We’ve been extremely busy working with Clients and their Agency partners on some ground-breaking projects that it’s a pleasure and a privilege to participate in. Our CEO, Pat Murphy, has taken to carrying around film...
Paul is an award-winning radio ad copywriter and producer and he frequently contributes to Radio 4, Five Live and BBC London. Richard Reed, Co-Founder of Innocent Drinks calls Paul "...
William co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.) Here, he and Pat discuss the challenges of content creation and how Framestore creates content with brand owners. What content challenges have you solved recently? [embed]https://www.youtube.com/watch?v=drYoIX_Psgg&feature=youtu.be[/embed] Why do some brands...