This blog post first appeared on Little Black Book Online There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect of big American consultancy firms and marketing money that...
This was originally published on Little Black Book Online Chris Jones, Head of Sync and Licencing at Sony/ATV and Debbie Pearce, Music Consultant at MCA, discuss the absolute essentials of music licencing When it comes to making a commercial, the right music has the power to transform...
re-blogged from Little Black Book Online At the turn of every New Year, there seems to be a procession of doomy articles about the future of our business. But this year, for once, I am not sure that’s how we should be feeling. I think we are...
re-blogged from Little Black Book Online Murphy Cobb Associates has announced the hiring of Tom Beckenham as its new head of technology, to help fast track MCA’s growing technology solutions business, supporting and amplifying the expert advice and guidance they have been providing their clients for over...
Before I came into the advertising industry it was my obsession to be in radio, so I am chuffed that Radio LBB has given me the luxury of sharing some stories and some tunes in my own very self indulgent way without being limited to...
MCA Founder Pat Murphy had a conversation with Little Black Book about benefits and drawbacks of brands working directly with independent suppliers. The situation is simple. We’ve all come to understand that the way brands budget for ads has changed radically over the last few years....
So why I am doing a review of Bulgarian production??? Along with Romania, it came up as being the most cost effective places in Europe to shoot and post produce on our MCA production Index. However there have always been questions around the quality of talent,...
New solution offers brands and agencies insight, inspiration and an unbiased approach to finding the best creative partnerships Today Little Black Book (LBB) and Murphy Cobb Associates (MCA) have announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach. In...
Pat Murphy and Laura Gregory sat down with Little Black Book Online to discuss the state of production in a climate of agency bidding investigations and evolving production models With over 50 years of experience between them, Laura Gregory, CEO and founder of Great Guns, and...
This is a simple guide for clients who have, or are considering, relationships with in- house production companies (i.e. those that are owned and managed by their agency) As experts in dealing with all types of production approaches and vendors, we believe that every client should...