About this Project MCA was brought in to support a family favourite household goods brand from the US market, at an early stage to deliver a wide range of assets including a TVC. Approach As per usual for our client, we keen to ensure the integrity of the creative output...
About this project MCA negotiated the music rights for this big bed retailer, and it made all the difference. The consultant’s strong relationship with the rights owners was an important factor in the successful renegotiation of the usage fee. Her knowledge of the work involved in editing/mixing...
ABOUT THIS PROJECT MCA consulted on a commercial in Turkey for a cookie brand that ended up being a two-day shoot for TV and digital. Although a challenging one, MCA helped to keep it in check and two days were enough for the whole shoot. ...
ABOUT THIS PROJECT We used MCA’s experience and contacts to pursue all possible options with a view to delivering the most cost-efficient solutions without compromising quality. The brief was to shoot Colombian rock band Choquibtown in Miami where they live along with local influencers in Bogotá. This...
ABOUT THIS PROJECT Working with this FMCG was an intense marketing challenge that resulted in a very successful solution for all involved. Many ambitious targets were set from the beginning of the project which included strong growth, with increased investment that targeted in delivering through abundant...
ABOUT THIS PROJECT A major drink company in China has a unique case where a Key Visual had inspired the creative agency to develop a TV script, which the Indian market was keen to develop too. The brief to MCA was to find similarities between the...
ABOUT THIS PROJECT MCA came together with the client and agency after the approval of the board to manage The Egyptian team when the creative concepts had already been approved by the Brand Team. No production budget had been given to the Agency, but the shooting concept...
ABOUT THIS PROJECT A TV and social media campaign for a Greek beer, celebrating life’s emotional moments. This commercial was shot in Greece, accompanied by the soundtrack of a well-known pop/rock singer. It involved a series of real-life people going through intense moments in their daily...
We were asked to initiate a comprehensive review of our US CPG client's consumer agencies on the proposed 2021 SOW, including benchmarking rates and workflow against industry standards. We were to conduct evaluation of current workflow with an eye toward increasing quality and efficiency going...
MCA was brought on to a large TVC project for a new telecommunications client to achieve savings with an unruly creative agency who had initially pushed back on triple bidding on projects. APPROACH Through quick identification of risk areas and potential overages, the approved creative was pared...