Archive

24 Nov

Posted at 14:03h in by
0 Likes

One of Europe’s leading beer brands was aiming to launch a campaign in France for their non-alcoholic beverage. MCA engaged at the pre-bid stage and were fully involved in the process to ensure costs were mitigated while maintaining the quality of work expected by the...

14 Aug

Posted at 11:48h in by
0 Likes

The brief from this FMCG client was for an ‘always on’ project to produce multiple deliverables for use throughout the year, for their child nutrition brand, fronted by a Thai-known celebrity. The brief revised a number of times as we went along the engagement period...

13 Aug

Posted at 13:13h in by
0 Likes

MCA were retained to consult on a high-budget challenging TVC for this well known alcoholic beverages company. Whilst the competition bid was primarily between two production companies, their approaches were completely different between drama and comedy. Both bids and companies needed to be thoroughly interrogated...

13 Aug

Posted at 12:15h in by
0 Likes

MCA was engaged at Mid Engagement. This was a global project created for WORLD CLEANUP DAY with huge expectations from the client. Four post houses had already been briefed and the project was over budget. Given the scope, we were also working against an extremely...